Summary
The business was founded 14 years ago and quickly became a leader in premium WordPress plugins. It is an Envato Power Elite author with over 50,000 licenses sold and more than $1.1M in lifetime revenue.
The Opportunity
The business began as a web agency in Italy before transitioning to premium WordPress plugin development on Envato in 2012. The business saw immediate success and became one of Codecanyon's top authors. In response to declining sales on Envato in 2022, the team developed its own license control platform, improving compliance and boosting revenue. By 2024, the business launched its own WooCommerce shop, capturing 100% of each sale and initiating a shift to recurring subscriptions. The offering includes a strong product suite with high customer satisfaction and presents an opportunity for revenue growth through marketing and direct customer acquisition.
General Highlights
14 years of industry presence and over 50,000 plugin licenses sold
One of Envato's most successful Power Elite authors
Recent transition to a standalone shop with better margins and control
Strong base of recurring subscribers with potential for marketing-driven growth
Low operational overhead, no employees, and fully remote
Niche
The business operates in the premium WordPress plugins industry, a highly competitive but large and well-established market. The business was a leading developer during the market boom in 2013 and maintains strong brand recognition and a loyal customer base. Opportunities exist for niche product development and marketing-driven expansion.
Customer Base
Customers range from individual website creators to large web agencies. Historically, the business used Envato for distribution, which provided global reach. Current pricing ranges from €35 to €139, targeting higher-income individuals and organizations. The subscription model incentivizes renewals with benefits like updates and support. Two flagship plugins each have over 13,500 sales. The business has over 8,800 verified customer emails and maintains a high customer satisfaction rating.
Traffic
19% of traffic from organic search
Majority of traffic historically from Envato
Average session time: 1:30 minutes
88% desktop visitors
Geographic reach is global, mainly from high-income countries
Revenue Sources
Direct plugin sales via WooCommerce shop (100% revenue capture)
Envato plugin sales (higher prices but only 50% revenue share)
Revenue from optional yearly subscriptions for updates and support
Occasional custom development projects

Operations
Fully remote, single owner-operated business
Workflow includes development, support, and sales through WooCommerce
No office or physical assets
Highly efficient operational structure with minimal costs
Team
Sole operator managing development, support, and operations
Future owner could delegate tasks to developer, support agent, and marketing specialist
Sales & Marketing
No current or historical spend on marketing or advertising
100% organic growth from product quality and support
Significant potential for marketing-driven expansion
Partners
No external partners
Uses Stripe, PayPal, and Envato for payments
Main Expenses
Web hosting and minor plugin costs
Entire operation developed and maintained by the owner
Low fixed and variable costs

Work and Skills Required
Owner currently manages all aspects (development, support, operations)
Ideal for a full-stack developer or team with web development and English communication skills
Support load is moderate but consistent
Ideal Buyer
Digital entrepreneur with marketing experience
Strategic acquirer in WordPress or web development industry
Financial buyer looking for recurring revenue and low overhead
Company or individual with capacity to scale via marketing and support delegation