Launched in 2011, this ecommerce company manufactures premium homebrewing equipment for a dedicated customer base of affluent hobbyists and commercial brewers. The company has generated approximately $50 million in lifetime revenue as an established leader in the homebrewing equipment market.

The business has multiple patented products, strong brand recognition, and a loyal following across social media channels (45K Instagram, 62K Facebook, and 10K YouTube subscribers).

Marketing spend is currently under 3% of revenue (~$40K in 2025), consisting mainly of organic traffic. A targeted email campaign (30K email subscribers) during Black Friday 2025 generated over $350K in incremental sales and is a significant untapped resource.

After the owner stepped away from 2022–2024, the business suffered without the right manager in place. The owner returned in October 2024 to stabilize operations and has since restored profitability.

The team has a solid base of manufacturing, shipping, and welding employees and contractors; a handful of stellar in-house employees; and a remote team managing the supply chain.

The homebrewing market experienced exceptional growth through 2021 before contracting alongside broader discretionary spending trends.

Growth opportunities include competitor consolidation, marketing expansion (well below industry standards), launching a consumable line of products, launching new products (some with development over 50% complete), and parts and supply expansion.

While this company could be run remotely, it has a physical location in the Midwest. It would be beneficial for an owner to plan on spending time in the Midwest part-time or even full-time.

Current owner involvement is about 10 hours per week, focused on high-level decision making, with day-to-day operations handled by one full-time employee and several contractors managing shipping, customer support, supply chain, and production.


Key Benefits:

Marketing Upside with Proven Results: Current spend is under 3% of revenue, compared to an industry standard of 20%–50%, and a Black Friday email campaign generated $350,000.

Lean Operational Model: The business only requires 10 hours per week of owner involvement, with a solid operational and logistics team.

Patented Products and Strong Reputation: Patented products have created a strong moat and loyal customer base, with the business having an over-15-year reputation for quality.

Growth Opportunities: A near-complete new fermenter design (new product), consumables market entry (recurring revenue), parts catalog expansion (projected 50% revenue increase), and non-alcoholic beer equipment offer options for growth.

Relocation or Integration Flexibility: Operations could relocate or integrate into existing facilities with a potential 75% reduction in overhead expenses.