Established in 2011, this lifestyle website has built substantial authority over 15 years with a domain authority of 52, nearly 8,000 linking root domains, and over 1,100 ranking keywords. The site serves an audience seeking guidance on family life, food, and health.

This acquisition offers proven assets rather than starting from scratch. A deep library of evergreen content generates organic traffic from Google and Pinterest, supported by a grandfathered Raptive ad network membership and diversified affiliate partnerships. With 533,000 Facebook followers, 124,800 Pinterest followers, and 30,000 email subscribers, multiple revenue levers exist for immediate activation.

The revenue decline stems from reduced operational attention after the founder accepted full-time employment—not audience loss or algorithmic issues. No Google penalties exist, and the technical foundation remains strong. The opportunity lies in reactivating dormant content through straightforward SEO updates, Pinterest optimization, and email marketing—building on proven material rather than creating new content. The founder provides comprehensive SOPs, video tutorials, and transition support for executing a documented playbook that historically generated multi-six-figure returns. For a buyer with more time, effort, and basic digital marketing knowledge, this established brand offers immediate optimization opportunities on a 15-year foundation.


Key Benefits:

15 Years of Proven Evergreen Content: Posts written over a decade ago continue generating traffic today, eliminating years of content creation work and providing immediate optimization opportunities.

Exceptional Domain Authority of 52: Well above the 40+ industry benchmark, the site’s domain authority, nearly 8,000 linking root domains, and 1,100+ ranking keywords provide strong competitive positioning in organic search.

Grandfathered Raptive Ad Network Access: A premium ad network membership that requires more than 100K monthly pageviews to join is paired with a 2025 average RPM of $29.22 during active periods.

Over 660K Social Media Followers: A social following of more than 660K built without paid promotions provides immediate scale for Meta and Pinterest ad campaigns targeting proven affiliate offers.

Documented Meta Ad Success: The proven track record of favorable ROAS on affiliate campaigns offers a scalable paid traffic model with historical performance data.

Clean Google Search Console: With no penalties or manual actions, the website maintains strong organic positioning, eliminating algorithmic risk concerns.