17-Year-Old Email Service Provider SaaS
Business Description
Immediate Pricing Upside from Over 175 Accounts | Untapped Market
Starting in 2008, this email service provider has built a profitable operation generating $378,691 in TTM revenue at 88% gross margins.
The platform serves 425 paying customers across marketing, financial services, real estate, nonprofit, and retail, offering both campaign management and transactional email delivery through its SMTP (Simple Mail Transfer Protocol) product.
Unlike larger email platforms that offer chat support at best, the company provides hands-on deliverability support that competitors can't match. The team works directly with customers to manage reputation, set up domains, and ensure emails reach inboxes rather than spam folders. This service model has delivered 97% annual revenue retention and long customer tenures, including one account on the platform for 15 years that continues to refer new business.
The current owners acquired the business in December 2024 and restored profitability within 12 months by cutting ineffective advertising, right-sizing the team, and eliminating unused software. The business now generates positive cash flow with essentially no marketing spend, leaving significant room for a new owner to invest in growth.
Pricing upside is already in motion. About 150 legacy accounts have received price increases with minimal customer loss. Another 175 accounts remain on rates unchanged for five or more years, representing $25,000 to $40,000 in additional annual revenue with no new customer acquisition required.
The sale includes an experienced technical team willing to stay, 2.1 million prepaid list-cleaning credits (worth approximately $5,800), and self-hosted infrastructure that would be expensive and time-consuming to rebuild. A new owner inherits a stable, cash-generating business with a completed turnaround, immediate pricing upside, and untapped marketing channels ready for investment.
Key Benefits:
Well-Established Platform: Platform infrastructure dates back to 2001, and the company was founded in 2008. This is a battle-tested system with proven stability, not a startup.
Turnaround Already Complete: The business went from significant monthly losses to profitability in under 12 months through operational improvements alone.
Immediate Pricing Upside: The current owners raised prices on ~150 legacy accounts with minimal churn. Another 175 accounts remain on rates unchanged for over 5 years, representing $25K–$40K in additional annual revenue.
Zero Marketing Spend: All current revenue is organic through referrals and word-of-mouth. Every marketing dollar a new owner invests is incremental growth.
Experienced Team Willing to Stay: The lead developer has been with the company since near the beginning. The Tier 2 support representative has extensive expertise in deliverability and SMTP.
The platform serves 425 paying customers across marketing, financial services, real estate, nonprofit, and retail, offering both campaign management and transactional email delivery through its SMTP (Simple Mail Transfer Protocol) product.
Unlike larger email platforms that offer chat support at best, the company provides hands-on deliverability support that competitors can't match. The team works directly with customers to manage reputation, set up domains, and ensure emails reach inboxes rather than spam folders. This service model has delivered 97% annual revenue retention and long customer tenures, including one account on the platform for 15 years that continues to refer new business.
The current owners acquired the business in December 2024 and restored profitability within 12 months by cutting ineffective advertising, right-sizing the team, and eliminating unused software. The business now generates positive cash flow with essentially no marketing spend, leaving significant room for a new owner to invest in growth.
Pricing upside is already in motion. About 150 legacy accounts have received price increases with minimal customer loss. Another 175 accounts remain on rates unchanged for five or more years, representing $25,000 to $40,000 in additional annual revenue with no new customer acquisition required.
The sale includes an experienced technical team willing to stay, 2.1 million prepaid list-cleaning credits (worth approximately $5,800), and self-hosted infrastructure that would be expensive and time-consuming to rebuild. A new owner inherits a stable, cash-generating business with a completed turnaround, immediate pricing upside, and untapped marketing channels ready for investment.
Key Benefits:
Well-Established Platform: Platform infrastructure dates back to 2001, and the company was founded in 2008. This is a battle-tested system with proven stability, not a startup.
Turnaround Already Complete: The business went from significant monthly losses to profitability in under 12 months through operational improvements alone.
Immediate Pricing Upside: The current owners raised prices on ~150 legacy accounts with minimal churn. Another 175 accounts remain on rates unchanged for over 5 years, representing $25K–$40K in additional annual revenue.
Zero Marketing Spend: All current revenue is organic through referrals and word-of-mouth. Every marketing dollar a new owner invests is incremental growth.
Experienced Team Willing to Stay: The lead developer has been with the company since near the beginning. The Tier 2 support representative has extensive expertise in deliverability and SMTP.
About the Business
- Years in Operation
- 18
- Employees
- 5 (3 Full-time, 2 Part-time)
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Market Outlook / Competition
- The business has multiple competitors in a market with a high barrier to entry.
- Opportunities for Growth
- Growth opportunities include raising prices, updating the marketing website, reskinning the platform’s UI, launching marketing and sales campaigns, expanding the referral program, and expanding anonymized data selling.
About the Sale
- Seller Motivation
- One of the sellers is experiencing difficult family-related circumstances.
- Transition Support
- The current owners are willing to offer whatever transition assistance is needed but expect a quick, straightforward transfer of knowledge, as the team handles the day-to-day operations.
Listing Info
- ID
- 2460474
- Listing Views
Listing ID: 2460474 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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