This specialty online-toy brand has crafted a strong following by focusing on high-quality, eco-friendly and open-ended play products that foster creativity, imagination and sensory development.
The business currently produces an average net profit of $2,500 per month under a streamlined operational model: about 2–3 hours of owner time daily, supported by a single part-time assistant who handles shipping coordination and customer emails.

The company has been operating for 3½ years, uses an online-first storefront backed by a small leased fulfilment space in the NYC metro area, and maintains long-term supplier relationships with domestic and close-in-region makers for responsive inventory and ethical sourcing.

Highlights

~$2.5K Monthly Profit – Reliable income stream

3½ Years Established – Track record of brand & operations

Low Owner Time – ~2-3 hours/day; 1 part-time staff

Location Advantage – Online-centric + local fulfilment space in the New York metro region

Ethical / Green Niche – Stand-out product selection of sustainable, open-ended play toys; supplier relationships already in place

Growth Potential – Expand via own brand development, subscription models, wholesale channels or experiential pop-ups

Opportunity

The business is ideal for a buyer seeking a lean, purpose-driven commerce venture in the children’s toy/learning space. With much of the heavy lifting already done (supplier set-up, proven niche, fulfilment logistics, customer base), the new owner can step in and scale. The trend toward educational, sensory, and creative play continues to gain momentum.
Serious inquiries only — private financials, traffic stats and supplier details available upon signing NDA.

thanks

matt