Who We Are
In 2007, physiologist Ellen Latham brought together science and fitness in a revolutionary way. Orangetheory is a science-backed, technology-tracked, coach-inspired group workout designed to produce results from the inside out. The hardest part of our workouts is showing up - we make it simple for you to push yourself, be your personal best and give you more.

Why Orangetheory:
Orangetheory Fitness is great franchise to own for several reasons, especially for individuals passionate about fitness, business, and creating a positive community. Here’s why it stands out:

1. Proven Business Model
Orangetheory has a well-established and successful business model. The company’s combination of science-backed workouts and a strong community focus has proven to attract and retain clients. The franchise offers a tried-and-true blueprint for success, minimizing the guesswork involved in starting a business.

2. Strong Brand Recognition
Orangetheory is a recognized and respected brand in the fitness industry. With thousands of locations worldwide, it has developed a loyal customer base and strong brand equity. This means, as a franchisee, you're starting with a brand that's already familiar to potential customers, which can significantly lower the marketing effort needed to attract clients. Orangetheory was recognized in 2025 as the Best Fitness Franchise at the Global Franchise Awards. Our brand is spread across more than 1,500 studios in 25 countries across the globe.

3. Growing Industry
The fitness and wellness industry continues to grow, especially as people focus more on health and self-care. The trend towards group fitness classes, personalized workouts, and health-oriented lifestyles plays right into Orangetheory’s business model. Owning an Orangetheory franchise allows you to capitalize on this ever-growing market.

4. Comprehensive Training and Support
Orangetheory provides extensive support to its franchisees. This includes initial training, ongoing operational support, marketing assistance, and technology tools. This level of support helps franchisees run their business efficiently and effectively.

5. Focus on Results and Member Retention
Orangetheory’s workouts are designed to drive results, which leads to high member retention. The heart-rate-based interval training is effective and has built a loyal customer base, with members often seeing significant progress in their fitness journeys. Retaining clients is a huge advantage in the fitness industry.

6. Innovative Technology
Orangetheory integrates advanced fitness technology into its workouts, including heart rate monitors, smart screens, and performance tracking. This tech-driven approach appeals to customers who are looking for data-driven results and adds an element of modernity to the franchise, helping it stand out in the fitness market.

7. Community-Focused
One of Orangetheory's key differentiators is its community. The atmosphere is welcoming, inclusive, and motivating, which makes members feel like they are part of something. This sense of belonging leads to stronger member loyalty and better word-of-mouth marketing, which is invaluable for a business.

8. Strong Profit Potential
Given the demand for fitness services, the membership-based revenue model, and the recurring income from monthly memberships, owning an Orangetheory franchise can be highly profitable. With the support system and brand recognition in place, many franchisees see a good return on investment.

If you're passionate about health and fitness, enjoy helping others reach their fitness goals, and want a proven business model with strong potential for success, Orangetheory Fitness is an excellent franchise to own.