TWO, high-performing AI-enabled personal training studios located in SouthPark and Ballantyne—two of Charlotte’s most desirable and affluent neighborhoods. Built on a data-driven model that delivers fast results, these studios blend cutting-edge fitness with strong recurring revenue and consistent member loyalty. In the past 12 months, they generated $705,000 in revenue and $214,600 in cash flow. These fitness studios are being offered as a combined package to maximize operational synergies, though individual studio offers may be considered.

Fitness Industry / Market:
The fitness industry is a $33-billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.

Growth Opportunities:
These studios are well-positioned to grow by adding high-demand services like balance training, brain health, and stretch. Expanding session availability during peak hours, reactivating past clients with more personalized outreach, and forming partnerships with local health businesses could drive new membership. Increased owner involvement or management focus would further accelerate growth and retention.

Owner's Day-to-Day Involvement:
25-30 hours or less per week for both owners (husband and wife team). One owner's involvement is all back office support, including payroll, filings, accounting, etc. The other owner is available for studio related issues and weekly staff check-ins.

Owners that Excel:
The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.

Why We Love This Franchise:
We love seeing our client’s healthy transformations! It is amazing to watch clients enjoy their strength training sessions despite numerous reasons to not like working out! As owners, we are also avid users of The Exercise Coach program. We have witnessed first-hand the health benefits of this program and have both experienced over 100% strength gains. We know that our health would not be as strong as it is now without this program!

About the Franchise:
The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.

Franchisee Support:
The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.