Launched in early 2024, this is an ecommerce business focused on selling premium electrolytes. There are three core flavors being sold today, with new flavors under development.

The business has had strong SDE growth of 314% YoY. If they had not occasionally run out of stock, this growth would be even stronger. Given the consumable nature of the products being sold, 30% of revenue generated comes from returning customers, indicating strong product satisfaction and brand loyalty.

The owner launched the business originally on Shopify, focusing on the UK market, but he has since tested demand in other countries like the US and UAE. After demonstrating paid acquisition success on Shopify, he expanded to Amazon and UAE retail stores. The business is well-positioned for a new owner to continue expanding to new territories, expanding on new platforms, and launching more flavors to help further expand the product appeal to customers.

The owner works about 10–15 hours per week on the business and has a team of contractors to help with operating the business. He's looking to sell to raise funds for a new venture in the clothing space.  


Key Benefits:

SDE Growth: SDE growth is up 314% YoY, and the trailing-12-month SDE is continuing to climb.

Recurring Revenue: Thirty percent of all revenue generated comes from returning customers.

Low Multiple: For a business with this level of growth, offering consumable products, and having strong recurring customer purchases, we're launching at a low multiple in part due to the younger age of the business.

Low Workload: The owners only work 10–15 hours per week part-time on the business.

Growth Opportunity: Opportunities include scaling in the UK, US, and Canada; launching new flavors; expanding retail distribution to the UK; expanding and monetizing the TikTok Shop presence; and implementing cancellation flows.