Project Kinetic is a profitable, multi-unit boutique fitness platform built on yoga and holistic wellness, generating $12.4M in revenue and approximately $2.5M in seller's discretionary earnings across 20+ studios. The brand operates an accessibility-driven, high-volume membership model that has built deep community loyalty and a recognizable regional presence across six markets in three states.
The platform runs on a proven, repeatable operating model: standardized teacher training, documented opening playbooks, and a consistent studio template that the team has used to launch six new locations across four states in twelve months. Revenue is diversified across memberships, teacher training, retail, events, and digital programming, with an instructor- and community-led brand that creates durable switching costs paid competitors find difficult to replicate.
Project Kinetic sits in a large and highly fragmented wellness market where few operators have achieved multi-market scale, positioning a 20+ studio branded platform as a rare consolidation asset. Near-term value-creation levers are concrete and identified: continued new-unit development on the existing playbook, expansion of the recurring-membership base, adjacent retail and programming extensions off the established brand, and operating-efficiency capture. The recent expansion cohort represents growth investment whose earnings contribution is still maturing, offering a clear path to run-rate expansion as new studios season.
Proven leadership is in place and committed to continuity, including a CEO open to remaining long-term under new ownership and an operating team contracted to transition with the business. The combination of established scale, a defensible community brand, a repeatable growth model, and identified upside offers a credible path to a larger institutional platform.