This 20-year-old brand offering aids for daily living serves the elderly and disabled market with mobility accessories, adaptive dining products, and wheelchair accessories. The business has built strong credibility with more than 4,494 reviews averaging 4.5 stars on Amazon and has pioneered product categories in the assistive living space.

This acquisition presents an established brand entering the strongest demographic tailwind in modern history while operating at a fraction of its revenue potential. Between now and 2027, 4.1 to 4.2 million Americans will turn 65 annually, creating surging demand. Currently, the business operates on minimal marketing investment with fundamental optimization untouched.

Revenue declined from $234K in 2023 to $81K in the trailing twelve months due to Amazon's 2024 Vendor Central purge affecting thousands of sellers, and is also due to the owner's transition to retirement mode. Business fundamentals remain intact with fresh $80K worth of inventory providing runway, and the target market expands by 11,000 potential customers daily.

Clear growth paths require minimal capital: converting listings to FBA to recapture Prime customers, listing the remaining 50% of inventory on Amazon, increasing proven ad spend, modernizing the website, and implementing caregiver-targeted social campaigns. A new owner acquires two decades of brand equity positioned at the beginning of a demographic surge, not the end.


Key Benefits:

Over 4,494 Customer Reviews (4.5 Stars): Two decades of product development have built exceptional Amazon credibility, creating a strong competitive moat.

Significant Demographic Tailwind: The target market expands by 11,000 Americans reaching age 65 each day, with 4.1–4.2 million individuals reaching this age group annually through 2027.

Two Decades of Continuous Operation: Established in 2006 with proven staying power through multiple economic cycles in the market focused on aids for daily living.

Clean Amazon Account History: With Brand Registry enrollment and zero suspensions, platform risk is eliminated, providing immediate operational continuity.

Untapped Immediate Amazon Potential: Only half of the catalog is currently listed on Amazon, representing an immediate revenue expansion opportunity.

Minimal Advertising Spend and Expertise: The business is ready for a savvy marketer to optimize marketing and ad spend to grow revenue.