Founded in 2006, this business offers both accredited and non-accredited online courses in textile arts. The business serves women aged 40 and above in the UK and beyond with tutor-led education in things like embroidery, quilting, crocheting, patchwork, and more. It stands out in the market with quality tutors, consistent delivery, and structured progression.

Anyone with experience in online education, professional training, or delivering digital content could take the current foundation and scale it to new heights. Organizational and management skills are also a plus. Growth opportunities for the right buyer abound.

The business has already shown that the courses are in demand outside the UK, but international expansion has not been a focus. A new owner could double down on this market. Additionally, most growth has come organically or through email marketing. Other than some selective Facebook advertising, the business has not had a sustained PPC effort. Someone who brings a structured, data-led PPC approach could grab some low-hanging fruit. Partnerships and collaborations with crafting and other creative communities could be discovered with a little outreach, and of course, developing new courses and digital learning resources could increase engagement from previous customers and raise customer LTV.

This business could also make an excellent strategic acquisition for someone who already has an online learning portfolio or for someone seeking to add an educational arm to an existing crafting endeavor, potentially increasing customer engagement and facilitating easy cross-promotion.

After years of running the business, the seller is ready to step back from day-to-day operations. The systems are in place for a new owner to grow revenue, and it shouldn't take more than a few months to get up to speed.


Key Benefits:

Large, Engaged Email List: Over 26,000 subscribers have been collected organically, with open rates between 30% and 45%.

Stellar Reputation: Long-term success and name recognition make this brand a leader in the textile and hobbyist communities.

Specialist Niche: A clear target market exists with known, obvious paths for promotion.

Accredited Courses: The time and effort it takes to develop, test, and approve accredited courses provides a natural competitive moat.

Organic Growth: Most growth has come from reputation, referrals, email marketing, and targeted outreach within the textile and creative education community. Minimal PPC has been tried.