Franklin’s Popcorn is a 23-year-old e-commerce popcorn brand generating over $1.3M in annual revenue through Amazon and Shopify. The business sells popcorn consumables, popcorn equipment, and popcorn supplies, serving both home consumers and businesses. With tens of thousands of highly rated Amazon reviews and strong organic search rankings, the brand has built a durable competitive position that would be extremely difficult for a new entrant to replicate.

Revenue is primarily generated through Amazon (approximately 85%) with the remainder coming from the company’s Shopify website. The business benefits from a strong repeat purchase model driven by popcorn consumables such as oils, kernels, and portion packs. Franklin’s currently enjoys a 45% repeat customer rate, and over 600 active Amazon Subscribe & Save customers, generating recurring monthly revenue.

Operations are extremely simple and require minimal owner involvement. The business is currently overseen by a single part-time virtual assistant handling customer service, inventory monitoring, and basic website updates. Ownership has not been involved in day-to-day operations for several years. The business can be operated on a part-time basis, though a hands-on owner could significantly grow the brand.

Franklin’s has been an established Amazon seller since 2014 and its products rank well in Amazon search results with strong review history. The brand operates with a highly attractive “printer and cartridge” model: customers purchase popcorn machines and continue buying consumable popcorn supplies over time.

Key metrics include:
• Average order value: $68
• Repeat customer rate: 45%
• 36,000 customers in the email database
• 600+ active Subscribe & Save subscribers
• 85% Amazon / 15% Shopify revenue mix

The business also has significant growth opportunities for a new owner. Paid social advertising, influencer marketing, and email marketing have largely been untouched in recent years as ownership shifted focus to another brand. A complete brand redesign has already been developed but never implemented, creating an immediate opportunity to modernize the brand and accelerate growth.

Additional opportunities include expanding product SKUs, introducing additional popcorn varieties and seasonings, optimizing Amazon and Google advertising campaigns, launching wholesale/B2B sales through Amazon Business, and expanding distribution to platforms such as Walmart.com and TikTok Shop.

Ownership is selling in order to focus entirely on scaling another brand. Franklin’s Popcorn has continued to generate consistent revenue with minimal attention and is now ready for a new owner to invest time and unlock the next phase of growth.