For the past 25 years, this clothing brand has served professional plus-size women with consistent fit, timeless style, and exceptional-quality clothing that achieves only 10% return rates in an industry where fit is notoriously difficult. With 70% gross margins on website sales, over an 80% returning customer rate, an $864 average customer lifetime value, and thousands of five-star reviews, this business has proven customer economics that can be scaled with proper marketing investment and is perfectly positioned to capitalize on the mass exodus of traditional retailers from plus-size fashion.

Customers frequently share stories of wearing their pieces for over a decade, a testament to both the quality construction and timeless design aesthetic. This "investment dressing" approach has created a moat around the business that fast-fashion competitors cannot easily replicate, as evidenced by the thriving secondary market for these garments on platforms like eBay.

Operationally, the company benefits from a streamlined supply chain built on decade-long relationships with trusted partners. US-based manufacturing in Brooklyn ensures quality control and relatively short production timelines.

This acquisition represents a rare opportunity to acquire a profitable, defensible business with clear growth levers in an expanding market. The combination of proven brand equity, loyal customer base, established infrastructure, and strategic positioning creates multiple pathways for value creation, whether through marketplace expansion, wholesale scaling, or marketing optimization.

Key Benefits:

Exceptional Customer Loyalty: The 80% returning customer rate with an $864 average lifetime value demonstrates the strength of customer relationships built over 25 years of consistent quality and service.

Strong Average Order Value (AOV): The $170–$180 AOV reflects customers' willingness to invest in quality pieces and demonstrates the brand's premium market position.

Exceptional Customer Value: The top customer’s lifetime spend of $86,319 and the second customer is at $78,549 illustrate the extraordinary loyalty and repeat purchase behavior of the core customer base.

Proven Advertising Performance: A 7.0 ROAS on warm traffic and a 3.0 blended ROAS across all campaigns shows an established marketing infrastructure ready for scaling with proper investment.

Quarter-Century Brand Heritage: Over 25 years of continuous operation with proven customer retention demonstrates brand stability and market-tested appeal that competitors cannot easily replicate.

Market Consolidation Opportunity: Traditional retailers exiting the Plus-Size market creates acquisition and growth opportunities for established players with proven customer relationships.

Recession-Resistant Customer Base: Professional women, including accountants, lawyers, and bankers, provide stable customer demographics with consistent purchasing power.