Business Name: Sign-in to view listing at https://fih.com/listing/1923584
Business Website: Sign-in to view listing at https://fih.com/listing/1923584
Business Start Date: 1998
Business Location: Denmark
Business Valuation: Open to Offers - Bidding Deadline 12/31/2025
Employee Number (Inc. Owners): 1
Business Model: D2C Online Classifieds Platform
Industry: Classifieds Business
Percentage Being Sold: 100%
Sales (TTM): $1,669,539.28
Net Profit (2024 SDE): $1,612,260.90
Business Multiple (TTM ARR): Negotiable
Business Multiple (TTM EBITDA): Negotiable
Paying Clients (TTM): 2.5K+
Traffic (TTM): 3M+ Active Users
Tag Line: 27+ Y/O Danish Online Classifieds Platform
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Executive Summary
The business is a long-established online classifieds platform in Denmark, widely recognized as one of the country’s primary destinations for users seeking listings within a specific niche category. Operating continuously since 1998, the platform has built more than two decades of brand visibility, user familiarity, and market presence.
The business generates recurring revenue through paid listing products purchased directly by independent service providers. With very low operating expenses, strong EBITDA performance, stable demand, and long-standing advertiser loyalty, the business represents a mature and consistently profitable digital asset.

Company Overview
The platform operates as a digital classifieds business serving a well-defined niche with strong, long-standing demand. The business was taken over under new ownership on 1 June 2021. Following the acquisition, significant SEO and optimization work accelerated traffic recovery and improved platform performance.
The business handles all listings and payments online through automated workflows. Advertisers purchase time-based visibility packages directly using MasterCard and Visa, enabling a streamlined and fully self-service operating model.

Market Position
The business is one of Denmark’s best-known niche classifieds destinations, with particularly strong recognition and user activity in the Copenhagen metropolitan area. The platform’s long operating history, domain age, and consistent visibility have cemented its position in the local market.
Its category leadership is supported by a loyal advertiser base, predictable user traffic patterns, and decades of consumer familiarity.
Financial Overview
Annual Gross Profit: ~€1,620,000
Operating Costs: Extremely low (fully digital)
EBITDA: High, due to minimal overhead
Advertiser Loyalty: Strong recurring customer base
Revenue Stability: Long-term visibility and constant advertiser demand
Impact of 2021–2022 Industry Closures
During 2021 and 2022, national restrictions temporarily halted several categories of liberal service work in Denmark. As a result, platform revenue experienced an approximately 80% drop during the affected periods.
After the second closure ended on 5 April 2021, revenue immediately returned to historical levels. Traffic steadily recovered, aided by SEO improvements introduced after the ownership change.
Record Performance in 2022
The year 2022 became the best year in the platform’s history. Contributing circumstances included:
Full market reopening
Strong post-restriction demand
Limited impact from external macroeconomic factors
Stable currency conditions affecting user purchasing power
2023–2024 Performance
Results for 2023 and 2024 were stable and align closely with the platform’s long-term performance profile. The main shift during this period was a notable drop in purchases of one premium visibility product (VIP). The product has since been redesigned and repositioned to enhance visibility across more placements on the website.