We didn’t build this to flip it. Life pulled us in a different direction, so we’re passing the keys to a brand that already hums.

It’s a direct to consumer online store in the sleep/calm lane. 2025 came in around $3.2M with roughly 27% margin (after add-backs). What makes it special isn’t just the number—it’s how repeatable it feels. Customers come back. The supplier is literally across the street, so we restock fast and keep things fresh. Fulfillment can ship same day when needed. The team runs mostly on Slack with one steady manager on the ground. You can operate this from anywhere.

Where it gets exciting: we’ve mostly spoken to a 50+ audience and grown on Facebook. There’s headroom in younger demos, a pets line, international, and channels we haven’t turned on yet (Google/YouTube, TikTok, affiliates, marketplaces, subscriptions). The playbook and SOPs are ready—you’d be adding fuel, not building the car.

If you like real businesses more than pitch decks—and you can move decisively with meaningful capital at close—reach out. Share a quick intro and we’ll send an NDA to open the data room (P&Ls, channel breakdowns, cohorts, ops docs). We’re happy to stick around 3–6 months to hand things off cleanly.