3 Established Buff City Soap Franchise Stores
Business Description
Great opportunity to acquire 3 established franchise stores of a growing brand. Buff City Soap is a rapidly expanding retail brand founded in 2013 by Brad Kellum and Jennifer Ziemianin that specializes in plant-based, handmade personal care products made on-site daily in their local "Soap Makeries". The brand offers customizable soaps, bath bombs, and laundry soap, aiming to replace harsh, synthetic store-bought alternatives.
The 3 franchised stores are located in sought after communities within the Dallas - Fort Worth Metroplex, ideal locations for the Buff City Soap brand. High median income, high population growth, and demographics that are well matched to the target market. All 3 are located in high traffic, high visibility sites that are both easy to find, and easy to get to. As the Buff City Soap brand continues to grow and gain more and more popularity and traction with the market, these locations will greatly reap the benefits of their ideal locations. The 3 locations, established in 2019, 2019, and 2020, already have a strong presence in the market, though it is expected that they will continue to win new loyal customers as the public discovers the greatness of their products.
Buff City Soap is a lifestyle brand that positions well with America's "soccer moms" - offering incredible scents, quality sustainable products, and healthier ingredients. In addition to their personal care products, such as soaps, body washes, body scrubs, and lotions, they offer several household cleaning products, including laundry detergents. With many Americans being more mindful of toxic chemicals and their effects, there is a demand for safer cleaning alternatives - and Buff City Soap's products meet that demand. Their laundry detergents are a top seller, bringing customers regularly back into the stores, which gives them exposure to more of the fantastic Buff City Soap products.
The company's products would be considered modestly premium products, certainly priced a bit higher than the products found in grocery/discount stores, but still very affordable. And with the focus of providing quality products with healthy, sustainable ingredients - consumers are willing to pay the slightly higher prices for significantly superior products
Gross margins on products are very high - between 60-70%. Ingredients are sourced through the franchisor, and products are made in store. With the supplier being the corporate franchisor, the business benefits significantly from scale at the corporate level. Additionally, by owning 3 franchise locations, there is an advantage in purchasing for all 3 locations collectively, which saves on shipping costs and being able to allocate purchasing between the 3 stores.
Additionally, the stores benefit from corporate sales online. When a consumer purchases products online, the sales and fulfillment of these orders are assigned to the nearest physical location and shipped from the stores. Customers also have the option of picking up online orders in the store - which drives traffic, often leading to additional sales.
Lastly, the franchisee benefits from having their geography protected. These locations are in burgeoning communities - where you want to be. No one else can open a Buff City Soap franchise in these areas. The franchisee would have right of first refusal, should there be another prospective franchisee wanting to open a store in the surrounding areas.
This a a great opportunity to own a tremendous, growing brand!
The 3 franchised stores are located in sought after communities within the Dallas - Fort Worth Metroplex, ideal locations for the Buff City Soap brand. High median income, high population growth, and demographics that are well matched to the target market. All 3 are located in high traffic, high visibility sites that are both easy to find, and easy to get to. As the Buff City Soap brand continues to grow and gain more and more popularity and traction with the market, these locations will greatly reap the benefits of their ideal locations. The 3 locations, established in 2019, 2019, and 2020, already have a strong presence in the market, though it is expected that they will continue to win new loyal customers as the public discovers the greatness of their products.
Buff City Soap is a lifestyle brand that positions well with America's "soccer moms" - offering incredible scents, quality sustainable products, and healthier ingredients. In addition to their personal care products, such as soaps, body washes, body scrubs, and lotions, they offer several household cleaning products, including laundry detergents. With many Americans being more mindful of toxic chemicals and their effects, there is a demand for safer cleaning alternatives - and Buff City Soap's products meet that demand. Their laundry detergents are a top seller, bringing customers regularly back into the stores, which gives them exposure to more of the fantastic Buff City Soap products.
The company's products would be considered modestly premium products, certainly priced a bit higher than the products found in grocery/discount stores, but still very affordable. And with the focus of providing quality products with healthy, sustainable ingredients - consumers are willing to pay the slightly higher prices for significantly superior products
Gross margins on products are very high - between 60-70%. Ingredients are sourced through the franchisor, and products are made in store. With the supplier being the corporate franchisor, the business benefits significantly from scale at the corporate level. Additionally, by owning 3 franchise locations, there is an advantage in purchasing for all 3 locations collectively, which saves on shipping costs and being able to allocate purchasing between the 3 stores.
Additionally, the stores benefit from corporate sales online. When a consumer purchases products online, the sales and fulfillment of these orders are assigned to the nearest physical location and shipped from the stores. Customers also have the option of picking up online orders in the store - which drives traffic, often leading to additional sales.
Lastly, the franchisee benefits from having their geography protected. These locations are in burgeoning communities - where you want to be. No one else can open a Buff City Soap franchise in these areas. The franchisee would have right of first refusal, should there be another prospective franchisee wanting to open a store in the surrounding areas.
This a a great opportunity to own a tremendous, growing brand!
About the Business
- Years in Operation
- 7
- Employees
- 17 (4 Full-time, 13 Part-time)
Each store has a Store Manager, and there is a General Manager that oversees all - Facilities & Assets
- 3 locations, 2 in retail strip malls, 1 in a town square area. All 3 locations benefit from great visibility in high traffic areas, with several large neighboring business that help drive traffic.
- Market Outlook / Competition
- There are several large competitors, though Buff City Soap has a unique value proposition that distinguishes them from their competitors - plant-based, sustainable, health ingredients. Additionally, with the products being made in-store, customers can see what goes into the products they are buying. There is a growing demand for sustainable, health-minded products, especially with things like cleaning products and soaps.
- Opportunities for Growth
- The primary growth opportunity comes from gaining market share - and gaining consumer awareness of the brand and it's products. The current owner has partnered with several multi-family communities/property managers in the area to have their products in "Welcome Home" packages that are given to new residents. Additionally, there is continued opportunity to host events, or sell/provide products to nearby employers for things like teacher appreciation, nurse's week, etc - with the goal of gaining exposure to potential new customers.
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 5,000
- Rent
- $12,500.00 per month
About the Sale
- Seller Motivation
- Seller is wanting to retire and spend more time with family.
- Transition Support
- The seller currently lives in Tennessee and runs the businesses remotely, semi-absentee. She is committed to providing an effective transition of duties and will provide 30 days of transitional support to the Buyer. Additionally, Buyers will need to meet qualification requirements of the franchisor, and will have additional support and training from the franchisor.
Listing Info
- ID
- 2480300
- Listing Views
- 4
Listing ID: 2480300 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.



