Deal Summary
Business Name: Confidential (disclosed under NDA); a cash discounting and dual-pricing app on a leading US POS platform
Business Website: Disclosed under NDA
Business Start Date: 2023
Business Location: United States (remotely operated)
Business Valuation: Open to Offers - Starting bid $10.2M - Bidding Deadline 10/31/2026
Operating Footprint: Founder-led today; the app needs only light maintenance, occasional platform updates, and support
Business Model: B2B SaaS, 100% recurring monthly subscriptions billed through the platform's app marketplace
Industry: Payments and point-of-sale software (cash discounting and dual pricing)
Percentage Being Sold: 100%
App Revenue (2026 YTD, Jan to May): ~$570,000 (platform developer dashboard)
Current Run-Rate: About $130,000 per month after the platform fee (about $185,000 in gross billings)
Operating Economics (context): The operating entity, largely this app, reported a ~73% net margin in 2025
YoY Revenue Growth: 97.21%
YoY Profit Growth: 141.51%
YoY Install Growth: ~53% in 2025; growth in every month of the year
Total Billable Merchants: 23,000+ (early 2026); 25,000+ active paying per the seller
App Installs (2025): ~15,500, up ~53% on 2024
Annual Merchant Churn: ~6%
Acquisition: 100% organic, zero paid marketing
Geographic Presence: United States, with a small early presence in a second market
Tag Line: A profitable cash discount app on a leading POS platform, 23,000+ paying merchants on fully recurring revenue
1. Executive Summary
The Company is a profitable software business on a leading US point-of-sale platform. It gives the platform's merchants a ready-made way to run a cash discount or dual-pricing program, so that the cost of card acceptance is passed to customers who pay by card while customers who pay in cash see a lower price. The app is sold as a monthly subscription billed through the platform, and revenue is fully recurring. It is operated today by a bootstrapped US company founded in 2023, and this sale is for the app on its own.
The growth has been steady and entirely organic. The app reached more than 23,000 paying merchants by early 2026 and recorded over 15,000 installs in 2025, up about 53% on the year before, with no paid marketing. Its revenue has risen from a standing start in 2023 to a run-rate of roughly $130,000 per month after the platform's fee by early 2026, with about $570,000 collected in the first months of the year. The operating entity that runs it, which is largely this app, earned a ~73% net margin in 2025, so the model turns revenue into profit at a high rate.
The business runs lean. It has no physical locations, a small team, and a short list of ongoing tasks: app maintenance, occasional updates to keep current with the platform's API, and customer support. The owner is retiring and wants to realize the value he has built. The sale is not driven by any problem in the business, which is still growing. The founding team is open to staying involved through a transition or longer if a buyer prefers.
2. Company Overview
The Company builds and operates subscription apps for merchants on a leading US point-of-sale platform. The platform is one of the largest small-business POS ecosystems in the United States, and its app marketplace lets third-party developers sell software directly to the merchants who use the platform every day. The Company has been publishing on the platform since 2023.
The app is the Company's flagship product and the source of most of its revenue and all of its growth. This sale is for the app on its own. The buyer acquires the app and its codebase, its app-marketplace listing and platform developer relationship, and the installed base of paying merchants. The other apps the Company operates are not part of the sale. The entity-level financial statements in Section 5 are shown as context for the operating model, since the app is the large majority of the entity's revenue.