Since 2022, this business has sold refillable fly traps via Amazon. With gross margins of 85% and 25% of sales coming from repeat orders, the product line competes on price, design, and overall effectiveness.

With this established venture, a buyer has the opportunity to own a lean business with growing recurring revenue that sells a stable household product. Like the pest control industry in general, there is some seasonality. The winter months are the worst. However, the sellers have a system in place to optimize inventory levels outside of the high-performing months of March to October.

A new owner would have several ways to grow revenue. Currently, all PPC advertising and sales are on Amazon. Launching a dedicated website and investing in other PPC platforms could provide higher net margins and more control over the customer relationship. A new owner could also expand to other markets like Walmart.com. Testing and launching new products in the pest control space, like traps for ants and cockroaches, could yield massive wins. New refillable products could do particularly well, as Subscribe & Save numbers continue to inch up and more new customers discover the brand.

The business runs lean with only two employees. The sellers spend around 15 hours per week managing inventory, optimizing campaigns, and improving listings. A buyer will have a lot of flexibility in managing operations, such as hiring additional staff with more expertise or utilizing their particular strengths to spend more time on the business themselves.

The sellers started this venture as a partnership and have decided to stop working together. The business is solid, but they want to free up assets and move on to other endeavors. Individuals with prior experience in inventory management could learn to run the business in under three months.

Key Benefits:

Intellectual Property Protection: Products are protected by both trademark and design patents.

Growing Recurring Revenue: The more fly traps sold, the more repeat purchases come in as customers buy replacement cartridges.

Untapped Marketing Channels: There is currently no email list, no social media presence, and no Meta ads.

Increasing PPC Efficiency: Overall revenue is down, but SDE has remained steady, with the advertising percentage of revenue dropping 19% and net margins rising 44%.