Founded in 1993 as a catalog company selling specialty educational materials, this business has spent over 30 years as a trusted supplier of classroom resources for a dedicated segment of the education community. Now a modern ecommerce operation, revenue flows through three channels: direct-to-consumer sales through the website, wholesale purchase orders from public school districts (approximately 30% of revenue), and an institutional partnership with a major national daycare network (approximately 16%, spread across hundreds of locations). TTM revenue stands at $281,893, with 43% gross margins, a 35.82% returning-customer rate, and roughly 14% of sales fulfilled via drop-ship, keeping inventory risk manageable.

The business is built for an owner-operator. A single employee handles day-to-day operations, and every one of her responsibilities has been identified as suitable for a virtual assistant or the owner. Replacing her $58,000 salary with a part-time virtual assistant at approximately $7,740 annually produces a TTM SDE of $65,416. Over 90% of daily workflows are documented in step-by-step SOPs, and the seller estimates a 30-day learning curve.

Growth opportunities are immediate. A government-funded education purchasing platform is generating over $400 in weekly revenue after just 10 weeks live in one state, with 36 additional states available. A recent acquisition of the brand's top competitor has already driven dissatisfied customers toward the business. A new owner could accelerate this through targeted outreach to thousands of schools nationwide, replicating the existing institutional partnership model with other national networks, reactivating a dormant marketplace account that generated $18,000 in 2024, and scaling paid advertising beyond the $14,124 spent in 2025, with a reported 489% ROAS. All vendor relationships, the non-compete, and 30 years of institutional trust transfer with the sale.


Key Benefits:

Three Decades of Brand Trust: Founded in 1993, this business has over 30 years of history in a niche with moderate-to-high barriers to entry, building institutional trust that is difficult to replicate.

Stable Revenue Approaching $300,000: TTM revenue is $281,893, with consistent performance over a three-year period, driven by a diversified mix of DTC, wholesale, and institutional channels.

Returning Customer Rate of 35.82%: More than one in three customers comes back to reorder, reflecting the consumable nature of the products and the loyalty of the customer base.

SOPs Documenting: Over 90% of Operations Step-by-step procedures with screenshots cover nearly all daily workflows, enabling a new owner to step in with an estimated 30-day learning curve.

ROAS of 489% on Minimal Ad Spend: Paid advertising returned 489% on just $14,124 in total 2025 spend, suggesting significant room to scale paid acquisition.

Includes $65,000 in Inventory: The sale includes approximately $65,000 in inventory at cost (roughly $200,000 at retail), representing built-in value at the listed multiple.

Product Return Rate of 1%–2%; Consistently low returns reflect strong product quality and customer satisfaction, protecting margins and minimizing reverse logistics