Most senior fitness operators spend months chasing contracts before the first one lands. A buyer here walks into 4 already signed, a 2-person trainer team in the field, and 4-city coverage across Davenport, Burlington, Iowa City, and Cedar Rapids.

Live 2 B Healthy is a senior fitness franchise built around falls prevention and functional fitness for adults 55 and older. Revenue flows from B2B contracts with senior living communities and a direct-to-consumer channel for group classes and personal training, with 100% of current revenue classified as recurring. The Iowa territories are currently operated fully absentee by Minnesota-based owners who acknowledge they have not had the bandwidth to develop the market aggressively from out of state.

A locally based buyer gains the ability to make in-person sales calls, attend community events, and build direct relationships with senior living administrators — the actions most likely to land new contracts and that remote ownership cannot effectively replicate. The business recently completed an upgrade to the MindBody management platform for scheduling, billing, and performance tracking, at the legacy fee rates in place before the upgrade, giving the next owner modern tools without the cost increase that typically comes with a platform refresh.

Highlights include:

- Home-based model; no lease, no buildout, no facility overhead
- Territory agreements extend through 2027 and 2028
- Seller available for 1-week transition training at close
- GBBIS sales funnel and market research included with the transfer
- Both territories transfer under 1 combined franchise agreement fee

This may be a strong fit for a local Iowa entrepreneur ready to actively grow an underserved market, a first-time franchise buyer drawn to a B2B recurring model with existing community contracts already in place, or a fitness or wellness professional looking for an established entry point into the senior care space.