Launched in 2022, this Shopify-based home lighting business sells practical, wireless lighting solutions, with particular strength in motion-activated products. The brand has grown primarily through Meta advertising and operates with a supplier-fulfilled model (hybrid dropship, no owned inventory), keeping operations lean and scalable.

The product line appeals to customers looking for convenient lighting without permanent installation, commonly used in hallways, stairs, closets, bedrooms, and similar spaces. Over the past 12 months, the business has maintained approximately ~80% gross margin (TTM) alongside strong unit economics, with an average order value (AOV) of ~$40 and a customer acquisition cost (CAC) typically around ~$20–$25. The primary markets are the United States, the United Kingdom, Canada, Australia, and Europe.

The operation runs lean, with the owner investing ~10–15 hours per week, primarily on creative development and ad management. Two virtual assistants handle customer service. The supplier relationship supports a streamlined operation with zero upfront inventory investment, 30-day payment terms, automated order fulfillment within 24 hours, and delivery times of ~4–10 days depending on region.

Marketing has been founder-led and primarily Meta-based, with limited focus on retention channels. The business has built a 60K-subscriber email list, but email marketing is underutilized (minimal campaigns/flows), creating clear upside for a buyer who implements stronger lifecycle marketing. Repeat purchase rate is approximately 13%.

The high season runs from September through February, though the business performs year-round. Growth opportunities include improving creative output/testing, expanding ads and landing pages into additional languages and countries, increasing the product lineup, and building a stronger email/SMS program.

The owner is selling because he is managing multiple projects.


Key Benefits:

Drop-ship Model with Fast Shipping Times: This business carries no inventory (30-day terms), and orders arrive worldwide within just a few days.

Strong Margins and Lean Operations: The business currently requires only 10–15 hours of owner involvement per week, plus $200 per month for customer service handled by two virtual assistants.

Untapped Growth Channels: These include a 60K-subscriber email list, non-English market localization, and launching additional products (drop-ship model).

Full Training and Support: The seller is willing to provide whatever transition assistance is needed.

Location-Independent: This business can be run from anywhere in the world.