Launched in 2021, this business offers a way for people to share their baby and pet photos to compete in viral social driven contests for cash prizes across three different websites.

Contests are initially launched using paid media, but due to their viral nature paid media is turned off after the contest has reached an initial self sustaining amount of activity. Participants can turbocharge their support by purchasing vote bundles which is how the vast majority of the revenue is generated. The concept is highly effective and the owners replicated the initial model to the pet niche and once again in the baby niche where two properties run alongside each other.

There have been over 63,000 paying customers and 52% TTM SDE growth. Additionally, there are over 1.34 million email subscribers across all three web properties.

There are two co founders with only one working on the business in a regular capacity. He spends 5 to 10 hours a week monitoring high level business activities and attending a weekly meeting with the project manager. Collectively, five contractors work on the business managing everything from media buying to building and maintaining the custom developed contest platform. The owners are looking to sell to redirect capital into their venture backed startup.

Note: We are seeking a cash buyer. This business is internationally owned and is not eligible for SBA.

Key Benefits:

SDE Growth: The seller discretionary earnings are up 52% over the trailing twelve months.

Existing Team: A full time Ruby on Rails engineer, part time product/project manager and quality engineer are available through an agency. A full time growth and ops lead and a project based designer are independent contractors.

Low Workload: One co founder spends 5 - 10 hours a week on the business. The other co founder doesn't actively work on the business at all. The business is mostly managed by the team of five contractors.