This Panama City health and wellness institution has served the same community since 1985 - and has done it almost entirely through word of mouth. With over $700,000 in annual revenue and $188,000 in seller discretionary earnings, this is a profitable, proven operation with four decades of brand equity behind it.

The business operates from a 2,800 square foot retail location in a high-traffic shopping center, carrying a comprehensive product mix of premium supplements, vitamins, organic foods, and personal care items. Over $213,000 in inventory is included in the asking price.

The business runs on a dual-channel model - established brick-and-mortar retail supported by an active e-commerce platform generating approximately 10% in annual online sales. The digital channel has grown with minimal investment and represents a meaningful opportunity for a new owner willing to put resources behind it.

What separates this business from a typical supplement shop is its menu of differentiated wellness services. The store offers ionic foot detoxification, body pH testing, customized alkaline water systems, and thyroid health evaluations - services that attract a health-conscious, higher-engagement customer who visits regularly and refers others.

These offerings generate additional revenue streams beyond product sales and reinforce the store's positioning as a full-service wellness destination, not simply a retail location.

No wellness or nutrition background is required to own and operate this business. The seller will provide comprehensive training, experienced staff will carry product knowledge, and the counseling component can be handled by a contracted professional - a model that is common in the wellness retail industry and adds professional credibility.

The seller is retiring after 40 years and is committed to a smooth transition. This is not a distressed sale.