45-Yr Restaurant, Catering & Specialty Bakery, Asset-Heavy + ROFR
Business Description
A rare opportunity to acquire a 45-year-established, asset-heavy specialty food enterprise on the prime corner of Main Street Flemington — directly across from the 443,291 SF Cust Investments Courthouse Square mixed-use redevelopment delivering 100 hotel rooms, 206 residential units, and 22,000 SF of new street-level retail through 2028.
This is not a typical Main Street restaurant sale. Two structural facts distinguish this opportunity:
(1) ASSET-HEAVY FLOOR - The asking price is substantially collateralized by $143,481 in tangible assets (FF&E, leasehold improvements, inventory) plus $76,000 in identifiable intangibles (45-year brand equity, recipe IP, customer relationships, supplier networks). Adjusted Net Asset Value totals $233,041. A buyer at list price is paying ~$0.96 per $1 of asset base — collateral first, goodwill second.
(2) OWNER-OWNED REAL ESTATE WITH ROFR: Sellers personally own the 1,850 SF space and building and will offer the buyer a new 5-year commercial lease at fair market rent (estimated $36,900 Year 1 / $40,500 Years 2–5, NNN) with a Right of First Refusal on the future building sale after Year 5. This eliminates the single largest lease-displacement risk haunting Main Street operators and gives the buyer real-estate optionality on a Main Street Flemington property in the middle of the Renaissance cycle.
THREE-PILLAR REVENUE MODEL: A 50-seat full-service restaurant (weekend brunch + lunch), a sophisticated catering operation differentiated by the proprietary $18,000 "Portacooler" self-contained mobile refrigeration trailer (enables premium wedding-venue work competing operators cannot match), and a regionally recognized specialty bakery (wedding cakes and custom-occasion cakes). The model has insulated the business from single-concept market shocks for over four decades- 2024 demonstrated resilience as gross profit increased 13% despite an 8.2% revenue decline.
SIGNIFICANT LATENT CAPACITY: Currently operated 4 days/week (~200 days/yr) by lifestyle choice, with 30 of 50 seats utilized, dormant dinner daypart, and underdeveloped digital marketing. A re-tooling owner-operator moving to a 6-day schedule captures a 50% increase in saleable hours against largely fixed occupancy and depreciation costs — the single highest-magnitude growth lever available.
DEAL ECONOMICS: Asset Sale (debt-free, cash-free). Includes all FF&E, leasehold improvements, inventory, goodwill, trade name, recipes, customer lists, catering account histories, bakery design archives, supplier contracts, phone/web/email. 60–90 day owner-led training and transition included. SBA 7(a) eligible. Seller financing considered for qualified buyer.
This is not a typical Main Street restaurant sale. Two structural facts distinguish this opportunity:
(1) ASSET-HEAVY FLOOR - The asking price is substantially collateralized by $143,481 in tangible assets (FF&E, leasehold improvements, inventory) plus $76,000 in identifiable intangibles (45-year brand equity, recipe IP, customer relationships, supplier networks). Adjusted Net Asset Value totals $233,041. A buyer at list price is paying ~$0.96 per $1 of asset base — collateral first, goodwill second.
(2) OWNER-OWNED REAL ESTATE WITH ROFR: Sellers personally own the 1,850 SF space and building and will offer the buyer a new 5-year commercial lease at fair market rent (estimated $36,900 Year 1 / $40,500 Years 2–5, NNN) with a Right of First Refusal on the future building sale after Year 5. This eliminates the single largest lease-displacement risk haunting Main Street operators and gives the buyer real-estate optionality on a Main Street Flemington property in the middle of the Renaissance cycle.
THREE-PILLAR REVENUE MODEL: A 50-seat full-service restaurant (weekend brunch + lunch), a sophisticated catering operation differentiated by the proprietary $18,000 "Portacooler" self-contained mobile refrigeration trailer (enables premium wedding-venue work competing operators cannot match), and a regionally recognized specialty bakery (wedding cakes and custom-occasion cakes). The model has insulated the business from single-concept market shocks for over four decades- 2024 demonstrated resilience as gross profit increased 13% despite an 8.2% revenue decline.
SIGNIFICANT LATENT CAPACITY: Currently operated 4 days/week (~200 days/yr) by lifestyle choice, with 30 of 50 seats utilized, dormant dinner daypart, and underdeveloped digital marketing. A re-tooling owner-operator moving to a 6-day schedule captures a 50% increase in saleable hours against largely fixed occupancy and depreciation costs — the single highest-magnitude growth lever available.
DEAL ECONOMICS: Asset Sale (debt-free, cash-free). Includes all FF&E, leasehold improvements, inventory, goodwill, trade name, recipes, customer lists, catering account histories, bakery design archives, supplier contracts, phone/web/email. 60–90 day owner-led training and transition included. SBA 7(a) eligible. Seller financing considered for qualified buyer.
About the Business
- Years in Operation
- 45
- Employees
- Owners (x2) are also current Operators
- Facilities & Assets
- ±1,850 SF retail/restaurant storefront on the prime corner of Main Street Flemington — a 50-seat full-service dining room anchored by a $25,000 antique bar (40-year community gathering point), a full production kitchen, an in-house specialty bakery, and rear staging for the Portocooler mobile catering trailer. The facility includes direct rear access from Main Street to ~70 mixed private/public parking spaces — an extraordinary parking footprint for a downtown Main Street operator. Building owned personally by sellers; buyer receives new 5-year commercial lease with ROFR.
- Website
- https://creresources.notion.site/offering-memorandum-flemington-restaurant
- Market Outlook / Competition
- Diversified three-pillar revenue model (restaurant + catering + bakery) insulates the restaurant from single-concept competitors. The Portacooler mobile refrigeration trailer is a competitive moat for premium wedding-venue catering that no local operator can match. Hunterdon County consistently ranks top-5 in NJ by median household income — weekend brunch and wedding-cake categories align directly with the demographic profile. 45+ years of brand equity at the same Main Street location cannot be replicated at any reasonable build-out cost. Renaissance trade-area capture potential over 2026–2028 is structural, not speculative.
- Opportunities for Growth
- Multiple independently capturable revenue and SDE expansion paths for a re-tooling owner-operator: (1) OPERATING SCHEDULE: Move from 4 days/week (~200 days/yr) to 6 days/week (~300 days/yr) = 50% increase in saleable hours against fixed costs (single largest lever); (2) DINNER DAYPART: Add 2–3 dinner services per week using the existing 50-seat dining room and production kitchen; (3) CATERING B2B SCALE-UP: Hunterdon County corporate accounts, Cust Investments' hotel and event spaces, I-78 wedding corridor venues — Portocooler is the moat; (4) BAKERY WHOLESALE CHANNEL — Specialty-cake and pastry contracts with regional coffee shops, inns, and small restaurants; (5) DIGITAL MARKETING MODERNIZATION — Online ordering, social media, email reactivation, Google Business profile, paid local search; (6) RENAISSANCE CAPTURE — 100-room hotel, 206 residential units, and 22,000 SF new retail directly across Main Street through 2028; (7) OWNER-OPERATOR SDE CONVERSION
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 1,850
- Rent
- $3,075.00 per month
- Lease Expiration
- 6/1/2031
About the Sale
- Seller Motivation
- Owners are retiring.
- Transition Support
- 60–90 day owner-led training and transition period included in the deal economics. Recipe portfolios, supplier relationships, catering account histories, wedding-cake design archives, and operational know-how transfer with the business. The new commercial lease is negotiated in parallel with the asset purchase to ensure the buyer takes possession with full continuity of premises, brand, and customer relationships.
- Financing Options
- SBA 7(a) eligible. Strong tangible asset collateral ($143,481+) plus historical SDE
Listing Info
- ID
- 2510380
- Listing Views
- 12
Listing ID: 2510380 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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