5 Y/O Art Marketplace w/ Picasso, Dali, & more - Priced at 2.5x Sales
Business Description
Business Start Date: 2018
Business Location: Italy
Business Valuation: €4,080,000
Employee Number (Inc. Owners): 9
Business Model: Art Marketplace and Reselling
Industry: Luxury Art eCommerce
Percentage Being Sold: 100%
Sales (TTM): €1,238,008.00
Net Profit (TTM SDE): €8,660.00
Business Multiple (TTM Revenue): 3.30x
YoY Profit Growth Rate: 125.68%
Users (TTM): 70,000+
Traffic (TTM): 87,000+
Tag Line: 5+ Y/O Online Luxury Art Marketplace w/ Picasso, Dali, and More
Executive Summary
The business is a leading Italian online art marketplace and reseller specializing in fine art, design, and collectibles. Established in 2018, the company has scaled rapidly to become a major digital hub for galleries, dealers, and artists, with more than 40,000 validated listings and a virtual warehouse valued at €90 million.
The platform has achieved over €4.5 million in lifetime revenues, serving a global base of 70,000+ users and managing sales through both its proprietary site and third-party marketplaces.
Revenues reached a high of €1.68M in 2021 and remain above €1M annually. The business generated €1.6M in 2022 and €1.23M TTM revenues, with a current valuation of €4,080,000 (3.3x revenues).
The sale includes 100% equity and all associated assets, including proprietary SaaS software, marketplace accounts, validated inventory, contracts, and trademarks.
Company History & Milestones
2018 – The business was founded and initial platform launched.
2019 – Sales reached €513k.
2020 – Integration with third-party marketplaces; revenues nearly tripled to €1.38M.
2021 – Peak revenue of €1.68M; Became leading European supplier on a third-party marketplace.
2022 – Stable revenues (€1.64M); virtual warehouse grew to €90M in inventory.
2023–25 – Streamlined operations, 40,000 validated listings, 150+ sellers onboarded.
Business Model
The business operates as both a marketplace aggregator and reseller:
Onboarding: Galleries, dealers, and artists upload artworks via its proprietary SaaS tool.
Validation: Each artwork is verified and catalogued by an expert team before listing.
Distribution: Listings are syndicated to the main website and partner platforms.
Sales: The business manages transactions, negotiations, payments, packaging, logistics, insurance, and customer support.
Revenue Model:
Commission-based margins averaging 30–40% per transaction.
Direct sales on the website yield higher margins (~32%).
Average order value: €600–700.
Market Position & Niche
Industry: Online Art Marketplaces / Luxury eCommerce.
Scale: €90M in virtual inventory, 40,000 validated works listed.
Specialization: Art movements spanning Surrealism, Modern, Contemporary, Art Nouveau.
Differentiation: The company handles customs, packaging, dispute resolution, and logistics, removing barriers that deter traditional galleries and artists from online selling.
Competitive Advantage: Proprietary SaaS validation system and curated partnerships with top-tier sellers.
Seller Network
Galleries: 50+
Dealers: 24+
Artists: 80+
Validated Listings: 40,000+
All sellers are vetted. Partnerships are structured via B2B agreements, ensuring stable and high-quality supply.
Customer Base
Geographic Distribution:
30% United States
18% United Kingdom
13% Italy
Additional buyers in France, Germany, Spain, Canada, Australia, and India.
Demographics: Balanced gender mix; strongest cohort 25–54 years old.
Community: 70,000+ users, 8,000+ direct customers.
Retention: Repeat buyers supported by newsletter list (4,000 subscribers).
Traffic & Digital Marketing
Users (Sept 2021–2023): 131,566
Average Monthly Users: 5,481
Monthly Page Views: 13,742
Session Duration: 1:23 minutes
Bounce Rate: 72%
Traffic Sources:
63% Organic Search
16% Direct
13% Social Media
6% Paid Advertising
Marketing Channels:
Instagram: 9.3k followers
Facebook: 5.4k
Twitter: 430
LinkedIn: 94
Pinterest: 28
Newsletter: 4,000 subscribers
Advertising Spend: ~€14,000 in 2023.
Business Location: Italy
Business Valuation: €4,080,000
Employee Number (Inc. Owners): 9
Business Model: Art Marketplace and Reselling
Industry: Luxury Art eCommerce
Percentage Being Sold: 100%
Sales (TTM): €1,238,008.00
Net Profit (TTM SDE): €8,660.00
Business Multiple (TTM Revenue): 3.30x
YoY Profit Growth Rate: 125.68%
Users (TTM): 70,000+
Traffic (TTM): 87,000+
Tag Line: 5+ Y/O Online Luxury Art Marketplace w/ Picasso, Dali, and More
Executive Summary
The business is a leading Italian online art marketplace and reseller specializing in fine art, design, and collectibles. Established in 2018, the company has scaled rapidly to become a major digital hub for galleries, dealers, and artists, with more than 40,000 validated listings and a virtual warehouse valued at €90 million.
The platform has achieved over €4.5 million in lifetime revenues, serving a global base of 70,000+ users and managing sales through both its proprietary site and third-party marketplaces.
Revenues reached a high of €1.68M in 2021 and remain above €1M annually. The business generated €1.6M in 2022 and €1.23M TTM revenues, with a current valuation of €4,080,000 (3.3x revenues).
The sale includes 100% equity and all associated assets, including proprietary SaaS software, marketplace accounts, validated inventory, contracts, and trademarks.
Company History & Milestones
2018 – The business was founded and initial platform launched.
2019 – Sales reached €513k.
2020 – Integration with third-party marketplaces; revenues nearly tripled to €1.38M.
2021 – Peak revenue of €1.68M; Became leading European supplier on a third-party marketplace.
2022 – Stable revenues (€1.64M); virtual warehouse grew to €90M in inventory.
2023–25 – Streamlined operations, 40,000 validated listings, 150+ sellers onboarded.
Business Model
The business operates as both a marketplace aggregator and reseller:
Onboarding: Galleries, dealers, and artists upload artworks via its proprietary SaaS tool.
Validation: Each artwork is verified and catalogued by an expert team before listing.
Distribution: Listings are syndicated to the main website and partner platforms.
Sales: The business manages transactions, negotiations, payments, packaging, logistics, insurance, and customer support.
Revenue Model:
Commission-based margins averaging 30–40% per transaction.
Direct sales on the website yield higher margins (~32%).
Average order value: €600–700.
Market Position & Niche
Industry: Online Art Marketplaces / Luxury eCommerce.
Scale: €90M in virtual inventory, 40,000 validated works listed.
Specialization: Art movements spanning Surrealism, Modern, Contemporary, Art Nouveau.
Differentiation: The company handles customs, packaging, dispute resolution, and logistics, removing barriers that deter traditional galleries and artists from online selling.
Competitive Advantage: Proprietary SaaS validation system and curated partnerships with top-tier sellers.
Seller Network
Galleries: 50+
Dealers: 24+
Artists: 80+
Validated Listings: 40,000+
All sellers are vetted. Partnerships are structured via B2B agreements, ensuring stable and high-quality supply.
Customer Base
Geographic Distribution:
30% United States
18% United Kingdom
13% Italy
Additional buyers in France, Germany, Spain, Canada, Australia, and India.
Demographics: Balanced gender mix; strongest cohort 25–54 years old.
Community: 70,000+ users, 8,000+ direct customers.
Retention: Repeat buyers supported by newsletter list (4,000 subscribers).
Traffic & Digital Marketing
Users (Sept 2021–2023): 131,566
Average Monthly Users: 5,481
Monthly Page Views: 13,742
Session Duration: 1:23 minutes
Bounce Rate: 72%
Traffic Sources:
63% Organic Search
16% Direct
13% Social Media
6% Paid Advertising
Marketing Channels:
Instagram: 9.3k followers
Facebook: 5.4k
Twitter: 430
LinkedIn: 94
Pinterest: 28
Newsletter: 4,000 subscribers
Advertising Spend: ~€14,000 in 2023.
About the Business
- Years in Operation
- 7
- Employees
- 9
- Currently Relocatable
- Yes
- Facilities & Assets
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- Market Outlook / Competition
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- Opportunities for Growth
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About the Sale
- Seller Motivation
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- Transition Support
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Listing Info
- ID
- 2172223
- Listing Views
- 1157
Listing ID: 2172223 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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