Business Start Date: 2018
Business Location: Italy
Business Valuation: €4,080,000
Employee Number (Inc. Owners): 9
Business Model: Art Marketplace and Reselling
Industry: Luxury Art eCommerce
Percentage Being Sold: 100%
Sales (TTM): €1,238,008.00
Net Profit (TTM SDE): €8,660.00
Business Multiple (TTM Revenue): 3.30x
YoY Profit Growth Rate: 125.68%
Users (TTM): 70,000+
Traffic (TTM): 87,000+
Tag Line: 5+ Y/O Online Luxury Art Marketplace w/ Picasso, Dali, and More

Executive Summary
The business is a leading Italian online art marketplace and reseller specializing in fine art, design, and collectibles. Established in 2018, the company has scaled rapidly to become a major digital hub for galleries, dealers, and artists, with more than 40,000 validated listings and a virtual warehouse valued at €90 million.
The platform has achieved over €4.5 million in lifetime revenues, serving a global base of 70,000+ users and managing sales through both its proprietary site and third-party marketplaces.
Revenues reached a high of €1.68M in 2021 and remain above €1M annually. The business generated €1.6M in 2022 and €1.23M TTM revenues, with a current valuation of €4,080,000 (3.3x revenues).
The sale includes 100% equity and all associated assets, including proprietary SaaS software, marketplace accounts, validated inventory, contracts, and trademarks.
Company History & Milestones
2018 – The business was founded and initial platform launched.
2019 – Sales reached €513k.
2020 – Integration with third-party marketplaces; revenues nearly tripled to €1.38M.
2021 – Peak revenue of €1.68M; Became leading European supplier on a third-party marketplace.
2022 – Stable revenues (€1.64M); virtual warehouse grew to €90M in inventory.
2023–25 – Streamlined operations, 40,000 validated listings, 150+ sellers onboarded.

Business Model
The business operates as both a marketplace aggregator and reseller:
Onboarding: Galleries, dealers, and artists upload artworks via its proprietary SaaS tool.
Validation: Each artwork is verified and catalogued by an expert team before listing.
Distribution: Listings are syndicated to the main website and partner platforms.
Sales: The business manages transactions, negotiations, payments, packaging, logistics, insurance, and customer support.
Revenue Model:
Commission-based margins averaging 30–40% per transaction.
Direct sales on the website yield higher margins (~32%).
Average order value: €600–700.

Market Position & Niche
Industry: Online Art Marketplaces / Luxury eCommerce.
Scale: €90M in virtual inventory, 40,000 validated works listed.
Specialization: Art movements spanning Surrealism, Modern, Contemporary, Art Nouveau.
Differentiation: The company handles customs, packaging, dispute resolution, and logistics, removing barriers that deter traditional galleries and artists from online selling.
Competitive Advantage: Proprietary SaaS validation system and curated partnerships with top-tier sellers.

Seller Network
Galleries: 50+
Dealers: 24+
Artists: 80+
Validated Listings: 40,000+
All sellers are vetted. Partnerships are structured via B2B agreements, ensuring stable and high-quality supply.

Customer Base
Geographic Distribution:
30% United States
18% United Kingdom
13% Italy
Additional buyers in France, Germany, Spain, Canada, Australia, and India.
Demographics: Balanced gender mix; strongest cohort 25–54 years old.
Community: 70,000+ users, 8,000+ direct customers.
Retention: Repeat buyers supported by newsletter list (4,000 subscribers).

Traffic & Digital Marketing
Users (Sept 2021–2023): 131,566
Average Monthly Users: 5,481
Monthly Page Views: 13,742
Session Duration: 1:23 minutes
Bounce Rate: 72%
Traffic Sources:
63% Organic Search
16% Direct
13% Social Media
6% Paid Advertising
Marketing Channels:
Instagram: 9.3k followers
Facebook: 5.4k
Twitter: 430
LinkedIn: 94
Pinterest: 28
Newsletter: 4,000 subscribers
Advertising Spend: ~€14,000 in 2023.