Executive Summary
The business is a connected fitness technology platform integrating hardware, digital content, and subscription experiences to deliver a modern, at-home fitness ecosystem.
The company has generated over $1.3M in revenue in 2025 and is positioned for 50% growth in 2026, targeting $1.8M in revenue and profitability by Q4 2026.

The platform combines:
• Proprietary fitness hardware (Home Gym, Strength Training Device)
• Premium connected equipment (Smart Reformer – recently acquired)
• Subscription-based fitness content delivered via app
• Influencer-led distribution and engagement
The business has raised approximately $2M to date and is currently raising an additional $1.2M SAFE round at a $12M pre-money valuation, with 50% of the round soft-circled.

The business is positioned to capitalize on:
• Growth in connected fitness
• Expansion of Pilates as a leading fitness category
• Increasing demand for premium at-home fitness experiences

Company Overview
The business operates as a content + commerce fitness platform, combining:
• Physical fitness products
• Digital subscription content
• Influencer-driven community engagement
The company’s strategy is to build a fully integrated fitness ecosystem where hardware, software, and content reinforce each other.

The company’s core assets include:
• Home Gym
• Smart Reformer (acquired)
• Next-generation strength device launching 2026
• App (content + subscription platform)