This is a highly profitable, digital-first publishing business serving the football coaching market with a premium catalog of educational products.

Launched in 2021, the company has been profitable from the outset and has built a respected brand by offering in-depth coaching resources that go beyond the more basic content commonly available in the market. Its customer base includes coaches and football professionals who value the quality of the content and frequently return for additional purchases.

The business sells more than 400 all-digital products through Shopify, including video courses, eBooks, playbooks, and bundled educational packages. Because all products are delivered digitally, there is no inventory, manufacturing, shipping, or fulfillment burden. This has allowed the company to maintain an approximately 72% SDE margin and operate with a lean, highly scalable cost structure.

Customer acquisition has been almost entirely organic through SEO, YouTube, email marketing, referrals, and word-of-mouth. The business has not relied on paid advertising, resulting in effectively zero customer acquisition cost while leaving a significant growth opportunity for a buyer with digital marketing experience.

The company also owns an engaged email list of approximately 9,900 subscribers and has generated nearly 60% repeat orders. This provides a strong base for future product launches, promotions, bundles, memberships, and recurring-revenue offerings.

Day-to-day customer service and routine administrative work are handled by a transferable virtual assistant. Documented processes and seller transition support make the business suitable for an owner-operator, digital entrepreneur, or strategic buyer seeking a scalable content platform.

The seller is willing to retain a 5% to 10% ownership stake, demonstrating continued confidence in the business and providing potential alignment with a new owner.

Investment Highlights

More than five years of operating history
Approximately $203,500 in TTM revenue
Approximately $143,500 in TTM SDE
Approximately 72% SDE margin
More than 400 digital products
No inventory, shipping, or fulfillment requirements
100% organic traffic to date
Effectively zero customer acquisition cost
Approximately 9,900 engaged email subscribers
Nearly 60% repeat-order rate
Transferable virtual assistant managing routine operations
Documented processes and established workflows
Seller willing to retain a 5% to 10% ownership stake
Strong upside through paid advertising and recurring revenue
Growth Opportunities

A new owner could pursue several growth initiatives, including:

Launching paid campaigns through Google, Meta, and YouTube
Creating a recurring membership or subscription offering
Expanding into adjacent football segments and coaching niches
Improving email segmentation and automated marketing
Developing new content through the existing contributor network
Repackaging existing content into new bundles and premium offers
Increasing YouTube and SEO content production
Introducing team, school, or organizational licensing
Expanding affiliate and partnership programs

Because the existing business has grown without paid customer acquisition, even modest success through paid marketing could materially increase revenue.

Operations

The business operates through Shopify and delivers all products digitally.

Routine customer service and administrative tasks are handled by a transferable virtual assistant. There are no warehousing, inventory, shipping, or manufacturing requirements.

A new owner can operate the business remotely and focus primarily on marketing, product development, partnerships, and strategic growth.