Founded in 2021, this minimalist skincare brand was built around clean ingredients. It was launched as a direct antidote to the maximalist skincare trends dominating the market. The founders partnered with a board-certified dermatologist to develop its unique formulations (more than 10 iterations per product) to achieve clinical-grade efficacy without harsh ingredients, and all formulations are custom and proprietary.

There are six SKUs across two core routines: cleanser/serum/moisturizer and a retinol-alternative routine. The products have won multiple beauty awards.

The brand has an email list of more than 40K with a 47% open rate (as of January 2026), a strong recurring subscriber base, and customers who have proactively reached out if products go out of stock. There are currently over 280 subscribers through Shopify. There are no active paid marketing campaigns running.

The brand needs a DTC marketer or someone with retail/wholesale distribution experience.

This is a beautiful brand with incredible products, but it needs a strong ecommerce operator who can focus on growth while keeping an eye on expenses. There were a lot of unnecessary expenses, hires (fractional CEOs, expensive agencies, etc.), and marketing.

Growth opportunities include an in-house, focused effort on Meta and PPC campaigns, product expansion onto Amazon, and email marketing.

The business is currently operated by one part-time freelancer handling social media, customer service, and day-to-day operations, with minimal owner involvement (~10–15 hours per week).

There is ~$157K of inventory. See the package for more details.


Key Benefits:

Proprietary Formulations: There are six custom-developed products and formulations.

Beautiful Branding and Packaging: The founders spent significant time and money building retail-ready packaging.

Under-Utilized Email Asset: An email list of over 40K has an open rate of 47% without significant focus, representing a notable potential growth opportunity.

Sticky Subscriber Base: There are 287 recurring subscribers who continue to purchase the products through the brand’s Shopify page.

Lean Operations: One part-time contractor manages daily operations, and the owners currently invest about 10–15 hours weekly