Launched in June 2020, this beautiful dessert website has delighted millions of visitors and evolved beyond the traditional food blog model since its inception. Created by a professionally trained pastry chef with 15 years of corporate experience, this site has established authority in the Baking niche while strategically expanding into broader food content.

The business generates revenue through multiple diversified channels, unlike typical food blogs relying solely on display advertising. It has developed direct content syndication partnerships with MSN (2.3 million TTM pageviews), Yahoo (over one million TTM pageviews), and Newsbreak, reaching millions of readers monthly and creating both direct revenue and valuable referral traffic. There is a large reach via social media, too, with (143K followers) and Pinterest (45K followers and 3.2M monthly views).

With over 1,000 published articles and a domain rating of 49 (Ahrefs), the site attracts 541K monthly pageviews and 239K unique visitors (Google Analytics), plus substantial syndication traffic. The business maintains 40,000 email subscribers with open rates of over 30% and ranks for 50,500 keywords, often outranking larger competitors.

Operations require only 14–15 hours per week, supported by two writers and one virtual assistant. Revenue streams include display advertising (Mediavine), content syndication, ebooks, and Amazon affiliate commissions. While Google sessions decreased 21% year-over-year, overall business revenue has grown significantly due to successful diversification efforts, demonstrating resilience and substantial untapped growth potential in affiliate marketing, brand partnerships, and digital products.

This is a fully remote business and not SBA-financeable. **Cash buyers will be given preference.


Key Benefits:

Diversified Revenue Model: Multiple income streams, including display ads, MSN/Yahoo syndication, ebooks, and affiliate marketing, reduce single-source dependency.

Premium Content Distribution: Direct partnerships with MSN (2.3M TTM views), Yahoo (1M+ TTM views), and Newsbreak provide exposure to millions of readers beyond organic traffic.

Engaged Audience: The brand boasts 40,000 email subscribers with open rates of over 30%, plus a loyal social media following across multiple platforms.

Efficient Operations: Running the business requires only 14–15 hours of weekly management with an established contractor team and documented processes in place.