The business is a five-year-old ecommerce brand that has established itself as a leading player in the aquatic pet niche. With an average of $60,000 in monthly revenue and profit margins near 30 percent, the company has built a strong foundation of consistent performance and long-term growth potential. Its reputation for quality is reflected in more than 12,000 verified customer reviews and an impressive 4.8-star rating, while a robust subscriber base of nearly 19,000 provides a valuable channel for ongoing marketing and repeat sales. Since inception, the business has leveraged a multi-channel approach to maximize reach and stability. Direct-to consumer sales through Shopify allow for complete brand control, while additional exposure on Amazon and eBay ensures access to a wider customer base. This diversified model not only supports sustainable revenue but also reduces reliance on any single platform. The result is a scalable operation with demonstrated success and significant room for expansion. The company operates as a self-fulfilling ecommerce store, maintaining close relationships with long-term, reliable suppliers both domestically and internationally. This supply chain structure provides flexibility, product consistency, and healthy margins, with some top-selling items achieving a return on investment of 10–13 times. Customers are primarily hobbyists and aquarium enthusiasts who seek specialized products that are often underserved by mainstream pet retailers. This passionate market, combined with the broader U.S. pet industry’s projected growth to $157 billion in 2025, underscores the considerable opportunity for further sales expansion. The business already enjoys a returning customer rate of nearly 30 percent and an average order value of $49, reflecting strong brand loyalty. Operations are supported by a seasoned team of five employees who manage fulfillment, livestock care, and shipping. The current owner dedicates roughly 25–30 hours per week, primarily handling customer service, but notes that these responsibilities could easily be transitioned to staff or a virtual assistant. The owner is also open to remaining involved post-sale, offering training and transitional support to ensure operational continuity. With its established brand, trademark protection, exceptional reputation, and strong infrastructure, the business presents a compelling opportunity for a buyer seeking a profitable ecommerce venture with proven traction and untapped growth potential.

Key Highlights

• Established and Profitable: Five years of proven operations, generating over $1.1M in revenue and $310K in profit in the most recent year with strong 28–30% margins.

• Exceptional Reputation: More than 12,000 verified customer reviews with an impressive 4.8-star rating, reflecting quality, trust, and customer loyalty.

• Engaged Audience: Nearly 19,000 email subscribers and a 29% repeat purchase rate create a reliable base for consistent sales and marketing leverage.

• Diversified Sales Channels: Revenue streams across Shopify, Amazon, and eBay reduce platform dependency and maximize market reach.

• Scalable Operations: Self-fulfillment model with reliable domestic and international suppliers, delivering high ROI products and long-term supply stability.

• Significant Growth Potential: Opportunities to expand under-served product categories and tap into the fast-growing U.S. pet industry, projected to reach $157B by 2025.