The business is a well-established e-commerce brand specializing in high-quality red light therapy devices, primarily targeting health-conscious consumers such as athletes, beauty enthusiasts, and those interested in wellness technology. Founded in 2019, the business entered the market to fill a gap identified in the Australian market for affordable and efficient red light therapy devices. By offering some of the most powerful and cost-effective devices available, it quickly gained traction and expanded internationally. The brand now derives a significant portion of its revenue from the Canadian market, while also maintaining a presence in Australia, the UK, and the USA. The company boasts robust financial performance, with annual revenues of approximately $4.89 million and Seller’s Discretionary Earnings (SDE) nearing $1.2 million for the latest fiscal year. This growth has been driven by its diverse product line, which includes wearable, targeted, and full-body devices, with the flagship product being the Pro Max panel. Its streamlined supply chain, leveraging key supplier partnerships in China, enables efficient inventory management and a swift fulfillment process. The business operates with a lean team, complemented by contractors focused on customer service and logistics, allowing it to maintain healthy profit margins. Marketing efforts are centered around a strong digital strategy, with significant engagement on platforms like Instagram and a robust email list of active subscribers. These efforts are supported by a high customer lifetime value and an efficient customer acquisition cost, showcasing the brand's potential for continued scalability. Future growth opportunities include expanding into the US and European markets, further developing its high-end product lines, and exploring new sales channels such as Amazon and retail partnerships. The business is well-positioned to capitalize on the growing global interest in non-invasive wellness technologies, with the light therapy market projected to experience steady growth over the next decade.

Key Highlights

• The business has demonstrated impressive revenue growth, with last twelve months (LTM) revenue of $4.89 million and Seller’s Discretionary Earnings (SDE) of $1.11 million, showcasing its strong profitability.

• Established in 2019, the business specializes in high-quality red light therapy devices, catering to health-conscious consumers across multiple international markets, including Canada, Australia, the UK, and the USA.

• The streamlined supply chain and efficient fulfillment processes leverage key partnerships, ensuring smooth operations and timely product deliveries, supported by a lean yet effective team.

• With a robust customer lifetime value to acquisition cost (CLTV/CAC) ratio of 7.48, the business efficiently converts new customers, ensuring high returns on marketing investments.

• The diverse product range, including wearables, targeted panels, and full-body devices, has led to a strong market position, with the flagship 'Pro Max' and popular 'Body Wrap' contributing significantly to sales.

• Significant growth potential exists through planned expansion into the US and European markets, coupled with opportunities in new sales channels like Amazon and retail partnerships, making the business well-positioned for future scalability.