Founded in 2019, this established content business operates in the healthcare education niche, providing trusted resources to nursing students and professionals worldwide. The site has grown into a well-known destination within its category, supported by hundreds of articles, strong brand recognition, and a robust backlink profile that continues to drive high levels of organic traffic.

The business is monetized exclusively through Mediavine, generating $234k in revenue and $218k in seller’s discretionary earnings (SDE) over the trailing twelve months. Operating expenses are minimal, resulting in exceptionally high margins. Roughly 85% of traffic is organic, with U.S. visitors contributing the majority of ad revenue, and most of the remaining traffic arriving via direct visits.

Operations are lean and straightforward, requiring only a few hours per week from the owner and light contractor support for content updates. Like many content businesses, the site was impacted by Google’s 2024 algorithm changes, which led to an industry-wide decline in traffic. Revenue has also been affected by lower RPMs since April 2025, reflecting broader trends in digital advertising. Despite these headwinds, the business continues to generate strong earnings with minimal owner involvement.

Future growth opportunities include expanding into adjacent content areas, increasing ad density, layering in affiliate partnerships, and developing an email newsletter to diversify revenue. With its efficient model, strong margins, and multiple untapped growth levers, this business represents an attractive acquisition for buyers seeking a profitable and low-maintenance digital asset with long-term upside.


Key Benefits:

Established Brand: Operating since 2019 with strong domain authority and growing brand recognition.

High Margins: Extremely lean expense structure, resulting in strong profitability relative to revenue.

Strong Organic Presence: Approximately 85% of traffic comes from organic search, supported by a robust backlink profile.

Direct Traffic Strength: Most of the remaining visits arrive via direct traffic, reflecting brand loyalty and repeat engagement.

Minimal Owner Workload: Requires only a few hours weekly from the owner and light contractor support.

Low Overhead: No inventory, physical facilities, or large team required.