6-Year-Old Productized Digital Public Relations Business
Business Description
Strong Operator | Absentee-Owned
This business is a productized digital public relations firm with a strong team and is ready to scale. It offers press release placement through strategic partnerships, reputation management, and other related services. Revenue has grown 200% YoY since adding a single, dedicated outbound salesperson.
This is a turnkey business with a strong operator who has helped grow the business in the past year and is willing to stay on as acting CEO. The seller currently spends no time on day-to-day operations.
With this business, a buyer has the opportunity to take a low-touch business with stable cash flow and scale it to their desired level. No technical experience is required, though sales experience would be a bonus. A new owner will have the space to choose several paths for growth. Primarily, this would involve hiring more salespeople and training them on the proven model. A single salesperson dramatically increased revenue, and hiring a few more could result in astronomical returns.
PPC is a key area to test, as the seller has run only a few campaigns, and most traffic is organic or driven by outbound sales. Meta Ads have not been tried at all, though some competitors are successful with them. Service offerings could be expanded to grab more of the market or upsell current clients. An email list of more than 4K previous clients is ready for further engagement.
The seller still sees the potential, but knows it would require him to be more hands-on. He's ready to hand it off. Operations are systematized, and a new owner should be able to learn the business within 30 days.
Key Benefits:
Absentee-Owned: The business is currently run passively by the seller, primarily being operated by an effective contractor and a small, stable team.
Defensible Offering: Exclusive public relations partner relationships make the business difficult to replicate.
Underused Email List: An email list of more than 4K clients has received campaigns only on holidays and Black Friday, and is ready for additional engagement and marketing.
Strong Organic Inbound Demand: The business has steady inbound demand, durable SEO, and growing visibility with large language models, with over 26K backlinks and high positioning for many competitive keywords.
High LTV: Many clients spend four figures, and that's without consistent upselling.
This is a turnkey business with a strong operator who has helped grow the business in the past year and is willing to stay on as acting CEO. The seller currently spends no time on day-to-day operations.
With this business, a buyer has the opportunity to take a low-touch business with stable cash flow and scale it to their desired level. No technical experience is required, though sales experience would be a bonus. A new owner will have the space to choose several paths for growth. Primarily, this would involve hiring more salespeople and training them on the proven model. A single salesperson dramatically increased revenue, and hiring a few more could result in astronomical returns.
PPC is a key area to test, as the seller has run only a few campaigns, and most traffic is organic or driven by outbound sales. Meta Ads have not been tried at all, though some competitors are successful with them. Service offerings could be expanded to grab more of the market or upsell current clients. An email list of more than 4K previous clients is ready for further engagement.
The seller still sees the potential, but knows it would require him to be more hands-on. He's ready to hand it off. Operations are systematized, and a new owner should be able to learn the business within 30 days.
Key Benefits:
Absentee-Owned: The business is currently run passively by the seller, primarily being operated by an effective contractor and a small, stable team.
Defensible Offering: Exclusive public relations partner relationships make the business difficult to replicate.
Underused Email List: An email list of more than 4K clients has received campaigns only on holidays and Black Friday, and is ready for additional engagement and marketing.
Strong Organic Inbound Demand: The business has steady inbound demand, durable SEO, and growing visibility with large language models, with over 26K backlinks and high positioning for many competitive keywords.
High LTV: Many clients spend four figures, and that's without consistent upselling.
About the Business
- Years in Operation
- 6
- Employees
- 3 Contractors
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Market Outlook / Competition
- The business has multiple competitors in a market with a relatively high barrier to entry.
- Opportunities for Growth
- Growth opportunities include hiring more sales people, focusing on email marketing, and building a subscription PR program, recurring software, and a link-building agency.
About the Sale
- Seller Motivation
- The seller is ready to step down and let a new owner grow the business.
- Transition Support
- The owner will offer the standard amount of transition support.
Listing Info
- ID
- 2464824
- Listing Views
Listing ID: 2464824 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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