This business sells customizable and collectible travel-themed jewelry worldwide. Its primary market is women who want to “wear their travels” or buy meaningful gifts for loved ones. All sales are through Shopify, with a gross margin of 77%. Meta ads drive most of the revenue, but other channels have steadily increased their share as creative output has grown.

This business presents a buyer with the opportunity to own a trusted brand that sells a unique, high-quality product that can't be purchased anywhere else. It comes with growing loyalty, as repeat purchases are up over 100% year over year. As new charms are launched and customers continue to travel, they seek to grow their collections. The current trajectory for this business is impressive (YoY, revenue has grown 105%), and a new owner has several ways to improve it.

Short term, launching new collections around new destinations such as cities, islands, national parks, or stadiums could drive immediate repeat purchases. You could also expand to other marketplaces like Amazon and Etsy to capture search-driven demand. Experimenting with bundles, like starter packs and travel kits, could raise AOV without any new product development. Running already-winning creatives on YouTube and TikTok Ads could provide easy wins.

This opportunity is perfect for any buyer with experience scaling ecommerce brands and managing operations. The seller is a serial entrepreneur focused on the initial stages of ecommerce success and is ready to build something new.


Key Benefits:

High Average Order Value: A $98 AOV, despite the low prices of individual charm sets, shows that customers usually buy multiple sets at a time.

Efficient Supply Chain: Inventory can be refilled in 2–3 weeks, and new collections can be developed and launched in 4–5 weeks.

Large, Engaged Email List: A list of 213,891 Klaviyo profiles from emails collected through website pop-ups drives an average campaign open rate of 67.5%.

Regularly Viral: The business uses social media strategically, securing more than 40 million views in the last six months and repurposing successful videos as ads.

Low Tarriff Impact: Since the cost of goods for jewelry is very low, tariffs have not significantly cut into margins.

Strong Gifting Appeal: Positioned as “the most meaningful gift for travelers,” the audience is broadened to include friends, partners, and family gift-givers.