The business is a well established and profitable ecommerce brand within the lifestyle and swimwear space, offering a compelling turnkey opportunity for a new owner to step in and focus on growth rather than setup. Since its launch, the brand has developed a clear identity centered on trend forward swimwear and accessories that resonate strongly with a style conscious, digitally native customer base. The business has demonstrated consistent performance and operational discipline, supported by a healthy margin profile and a loyal following. The foundation of the business has been thoughtfully built to support scalability. It maintains an exclusive relationship with a high end overseas manufacturer that produces for a limited number of established swim brands, providing dependable quality, efficient production timelines, and
favorable payment flexibility that supports cash flow management. Comprehensive tech packs and design assets for existing and future collections are already complete, along with direct relationships with pattern makers and designers, allowing a new owner to continue launching new products with speed and confidence. Operations are intentionally lean and efficient. The business is owner operated with minimal overhead and is supported by a trusted third party fulfillment and warehousing partner in California. Order fulfillment is fully integrated through established software, with variable costs aligned to order volume. Returns processing and sales tax compliance are automated through proven platforms, resulting in a streamlined backend that requires limited day to day manual involvement. From a brand and asset perspective, the acquisition includes a fully built Shopify storefront, trademark ownership, active social media accounts, and established email and SMS subscriber lists that drive repeat engagement. Marketing efforts have historically emphasized organic growth across Instagram, TikTok, and Pinterest, complemented by a managed Meta advertising account and an affiliate program powered by loyal customers and creators. Email and SMS automations are already in place, creating consistent customer touchpoints and immediate opportunities for optimization. Overall, the business represents an attractive acquisition for an operator, brand builder, or strategic buyer seeking a proven ecommerce platform with strong brand equity, clean operations, and clear pathways for expansion. The groundwork has been completed, the systems are in place, and the brand is well positioned for its next phase under focused ownership.

Key Highlights

• Turnkey Ecommerce Brand With Strong Identity: The business is a fully built and recognizable lifestyle swimwear brand, allowing a new owner to step in immediately without needing to establish products, branding, or infrastructure.

• Exclusive High End Manufacturing Relationship: The business maintains a long standing exclusive partnership with a premium overseas manufacturer, providing reliable quality, efficient production timelines, and flexible ordering terms that support smooth scaling.

• Lean and Highly Automated Operations: Day to day operations are streamlined through outsourced fulfillment, automated returns processing, and integrated tax compliance, resulting in minimal overhead and limited operational complexity.

• Proven Product Development Pipeline: The acquisition includes complete tech packs, design files, and direct access to trusted pattern makers and designers, enabling fast execution of new collections and product extensions.

• Built In Audience and Marketing Engine: The business comes with active social media accounts, engaged email and SMS lists, an established affiliate program, and existing ad infrastructure, providing immediate reach and customer engagement.

• Clear and Multiple Growth Levers: Significant upside exists through expanded paid media, influencer partnerships, new product launches and deeper monetization of the existing customer base.