The business is a well-established Australian health and wellness ecommerce company specializing in herbal remedies, superfoods, and nutraceutical products. Operating primarily through a direct-to-consumer model, it has built a trusted position in the market through consistent product quality, dependable fulfilment, and strong repeat purchasing behavior that is typical of consumable wellness categories. Since launching its current online structure in 2019, the business has leveraged deeper category experience developed over earlier operating phases to create a mature and scalable platform. It operates on a WooCommerce storefront supported by Australian based warehousing and in house packing and light manufacturing capabilities. This vertically integrated setup supports attractive gross margins in the low sixty percent range and provides operational control across sourcing, fulfilment, and quality assurance. It has successfully introduced complementary wholesale and B2B sales, along with early-stage private label and manufacturing led enquiries. These additional revenue streams are strategically aligned with existing infrastructure and offer meaningful upside through larger order values, repeat trade customers, and expanded partner relationships. Customer acquisition is predominantly intent driven, with performance marketing focused on Google Search and Shopping. The customer base is primarily Australian, supported by growing international demand, and benefits from strong category trust and recurring purchase patterns. Marketing and operational workflows are well documented, with established supplier and ingredient relationships already in place, making the business highly transferable to a new owner. From an operational standpoint, the business runs on simple, repeatable systems designed for efficiency and scale. The current setup supports both direct to consumer and B2B fulfilment without requiring structural changes, allowing an incoming buyer to focus immediately on growth rather than rebuilding foundations. The business is being offered for sale as the owner looks to move into a new chapter after many years across multiple phases of operation. This is a proactive transition from a position of stability, not distress, and the seller is committed to providing structured handover support. Looking ahead, there is clear potential to accelerate growth through further optimization of paid search campaigns, improved retention via email, SMS, and replenishment strategies, conversion rate improvements, expanded wholesale outreach to clinics, gyms, and trade partners, and the launch of additional products or private label extensions aligned with existing demand.

Key Highlights

• Established wellness ecommerce platform: The business has a multi-year operating history in the Australian health and wellness market with strong customer trust.

• $1.3M+ USD in trailing twelve-month revenue: Revenue is supported by attractive gross margins in the low sixty percent range driven by direct sourcing and in-house handling.

• Diversified and complementary revenue streams: The business generates the majority of sales through direct-to-consumer ecommerce, with growing wholesale, B2B, and private-label aligned demand.

• Vertically integrated operations: Australian-based warehousing, packing, and light manufacturing provide operational control, margin protection, and scalable fulfilment.

• Intent-driven customer acquisition: Performance marketing is primarily powered by Google Search and Shopping, benefiting from strong category trust and repeat purchasing behavior.

• Clear and actionable growth upside: A new owner can unlock additional value through marketing optimization, retention strategies, expanded B2B outreach, and new product or private-label launches.