The business is a Melbourne based direct to consumer brand that designs and sells premium bamboo underwear for women, with a clear focus on comfort, health, and sustainable materials. Since launch it has generated more than USD 3.2 million in lifetime revenue at current exchange rates, supported by a highly engaged audience and consistent year on year growth. Sales are driven primarily through a well optimized Shopify store supported by a small, efficient team and trusted external partners for performance marketing and third-party logistics. This lean setup keeps overheads low, and operations streamlined, which makes the business straightforward to oversee for either an owner operator or an acquisition group looking to plug into a proven direct to consumer model. The brand has cultivated a loyal customer community of predominantly Australian women who respond to its authentic messaging around comfort, confidence, and conscious design. Strong repeat purchasing behavior, a healthy email list, and an active social media presence all contribute to robust customer lifetime value and provide a solid base for growth. Financially, the business is profitable with attractive gross margins and a track record of steady, scalable performance. Recent investment in efficiencies and marketing has already supported a strong rebound in growth, positioning the brand well for the next phase. Detailed financials, including recent performance in USD terms, are available to qualified parties following execution of a non-disclosure agreement. After eight years of building the brand, the Founder is now shifting focus toward family life and is seeking a buyer who can take the business into its next chapter and beyond. She is committed to a smooth, collaborative transition and is open to remaining involved for a structured handover and, if desired, in a part time strategic role, giving an incoming owner continuity and support as they capitalize on the brand’s strong foundations and international growth potential.

Key Highlights

• Profitable, values driven brand: The business sells premium bamboo underwear direct to consumer to a loyal, predominantly female customer base.

• Proven revenue and growth: The business has generated more than USD 3.2 million in lifetime revenue with consistent year on year growth, strong repeat purchasing, and attractive customer lifetime value.

• Lean, scalable operations: The business runs with low overheads, a small team, agency managed performance marketing, and third-party logistics for fulfilment.

• Engaged digital audience: The business benefits from a large email database and active social media following that can be further monetized and nurtured.

• High performing paid marketing: The business has a proven paid media engine across Meta and Google that delivers strong returns on ad spend and efficient customer acquisition.

• Significant upside potential: The business offers clear growth opportunities through international expansion, new product development, and deeper community engagement, with founder support available during transition.