$66.5K Per Month eCommerce Site in the Beauty Niche

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Online business with growth potential and passive income!
Asking Price:
$1,172,287

Gross Revenue:
$958,044
Cash Flow:
$401,928
(Seller's Discretionary Earnings)

EBITDA:
 Not Disclosed
Inventory:
 Not Disclosed

FF&E:
 Not Disclosed
included in asking price

Real Estate:
 Not Disclosed

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Business Description

This listing is for an ecommerce business created in Jan 2016 in the beauty niche. The business sells a high-end hair styling tool via five Shopify sites, each focused on a country: AU, US, UK, CA, NZ. Each site capitalizes on a variety of organic and paid advertising, providing a diverse traffic stream. The business sells several brands, including their own privately manufactured brand which is the best seller. The business has nice year on year growth and requires low work hours from the Seller.

This business has an edge on the competition because there are very few companies around the world providing the quality that this business is able to offer. Another edge is the variety of colors and styles. The original brand was started around 20 years ago, but was limited to Australian production. Since purchasing the business, the Seller expanded the online presence and visited the business's current main factories, ensuring the quality specifications and allowing the business to scale the production.

Traffic streams include Google organic, Google paid, Bing advertising, Facebook Paid, Facebook, Instagram organic, and Instagram Paid. Six suppliers are located all over the world from China, Japan, Australia, Canada, and Taiwan. The business has exclusive arrangements with some of these suppliers which will transfer to the new owner. Although 95% of sales come from the website, the business also wholesales to a couple of retailers.
All links have been built with guest blogging. Blog posts, graphic design, and product descriptions are all outsourced and supervised. Adwords management, customer service, and social media are also outsourced by the Seller. Social media is very targeted to hairdressers who use this product for their work. The business also uses influencers from time to time. There are also three contractors who manage the day to day fulfillment to a third party logistics center. All employees are aware of the sale and look forward to continuing with the new owner.
The business has been focusing quite heavily on expanding international SEO recently. Though there hasn't been much of a return as of yet, this could be a potential benefit to the buyer as the groundwork has been done for future earnings. Also, thanks to a significant drop in the cost of goods recently, the profit margins will be positively affected next quarter.
*The business was not an online business prior to 2016, yet the website has been live on the domain for about 9 years.

*There is some winter seasonality to this business.

See the link for more details regarding earnings and traffic.

About the Business

Year Established:
2016
Number of Employees:
1
Relocatable:
Yes
Home Based:
Yes
Facilities:
Included in the sale of this business are:

Primary domain & all site content/files for 5 sites
Shopify accounts for 5 sites
Employee relationships
Supplier relationships
10 parked domains for brand protection

*Inventory is not normally included in the list price, further details can be provided to active depositors.
Website:
empireflippers.com/listing/44799/
Growth & Expansion:
Opportunities for this business include:

Adding products to Amazon
Working with more influencers
Attending trade shows
Developing a network of distributors
Add interest-free payment plans to UK and USA
Moving into non-English speaking Markets
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About the Sale

Reason For Selling:
The Seller has another project in online marketing that is taking up their ti...
Training/Support:
The Seller is willing to provide 90 days of Skype and email support to ensure a smooth transition. This is triple the length of standard support offered.
Seller Financing:
Seller may be open to seller financing.

Listing Info

ID:
1532004
Ad Detail Views:
1142


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Empire Flippers

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