Rare opportunity to acquire a high-performing 7-unit franchise portfolio in the booming gourmet dessert space, backed by one of the most viral and in-demand brands in the country. This is a true multi-unit platform with built-in scale, strong brand recognition, and significant upside through operational optimization and expansion.

Established in 2020, this portfolio has quickly become the #1 dessert destination across its respective trade areas near Millbury, Massachusetts. Operating under the widely recognized Crumbl franchise system, the business is known for its unique weekly rotating menu of gourmet cookies—driving repeat visits, social media buzz, and consistent customer excitement. The concept caters heavily to younger demographics, families, and professionals seeking premium, “Instagram-worthy” indulgences.

Key Financial Highlights

- Annual Revenue: $9.8M

- SDE: $2.28M (23.2% margin – peak year)

- High gross margins: up to 48.7% at peak performance

- Proven cash generator: $2.06M in partner distributions

Operational Overview

Operations are streamlined across all locations, each situated in high-visibility shopping centers with strong foot traffic and easy access. Units range from 1,500–2,500 sq ft and are fully equipped with commercial-grade mixers, ovens, refrigeration, and proprietary systems provided by the franchisor. The business is supported by a layered team structure including general managers, shift leads, and trained baking staff, allowing for semi-absentee ownership with proper oversight. Systems for POS, forecasting, and inventory are already in place, while production remains hands-on to maintain product quality.

The current ownership includes both an active operator and a high-level financial partner, creating a balanced operational model that a new owner can easily step into or further optimize.

Reason for Sale

The owners are selling to diversify into other ventures, creating an exceptional opportunity for a new buyer to capitalize on the strong foundation already built.

Growth Opportunities

- Expand into underpenetrated nearby markets or neighboring states

- Introduce drive-thru models to increase volume and convenience

- Scale catering, corporate gifting, and event partnerships

- Leverage social media marketing and influencer campaigns

- Explore shipping and online sales beyond local markets

Ideal Buyer Profile

This opportunity is ideal for an investor or operator seeking a scalable, semi-absentee franchise platform with strong brand backing. Buyers with experience in multi-unit management, franchising, or high-volume food concepts will be especially well-positioned to maximize profitability and expansion.

For more information on this opportunity, including detailed financials and operations overview, please submit a business inquiry.