Since 2018, this business has sold patented mobility and safety devices to help seniors reduce the risk of falls. It targets older adults, caregivers, and individuals recovering from hip, knee, and spine surgeries. Amazon FBA accounts for 89% of revenue, and gross margins are 48%.

Since its inception, the seller has operated the business in his spare time and has reached the limit of his ability to scale. High advertising costs and tariff pressures have also cut into revenue in the last 12 months. Net margins are currently at 7%.

This business presents a great opportunity for a buyer to inject operational expertise and marketing acumen. Demographic trends provide predictable, long-term stability. The US senior population is projected to double by 2030, resulting in sustained demand for fall prevention and home mobility. The business is ready to grow.

The product and positioning are solid, with over 5,000 Amazon reviews and an average rating of over 4.6. A new owner with the right focus, strategy, and resources could accelerate growth and find new efficiencies. The seller spends only 1–5 hours on the business per week, so a buyer will have the flexibility to try new things. The product line would also make a fine addition to a company selling home medical equipment or other senior-care solutions.

The current brick-and-mortar dealer network is small, but more than 6,000 medical supply stores across the United States are a prime target. Cold-calling them or attending certain conferences could grow the footprint of stores that distribute the product. Larger retail brands like Walgreens, a current partner, are open to doing a store test. Beyond this, the product line could be expanded with more senior-care products under the 40+ claims for product line extensions that the current IP covers.

The seller is ready to hand things off to someone with more expertise and more time to dedicate to the venture. A new owner should be able to learn the business in 30–90 days.


Key Benefits:

Low-Touch Operations: The seller spends fewer than 5 hours per week on the business.

Patented and Trademarked: The business has built-in brand protection and a competitive moat thanks to patented and trademarked products and IP.

Engaged Email Audience: The email list has a strong open rate of 57%.

Simple Supply Chain: Goods are shipped straight to a 3PL, which manages all fulfillment, including bulk replenishments to Amazon FBA.

Backed by a Clinical Study: Positive results shown in a clinical study give confidence when selling to clinicians.