The business presents a highly appealing opportunity for acquisition in the fast-growing wellness and aerial yoga space. Specializing in premium aerial yoga silks and hammocks, the brand has carved out a niche among health conscious, urban consumers—predominantly women aged 25 to 45 with disposable income. With a strong focus on product quality, durability, and variety, the brand’s hero SKUs consistently generate over 90% of total revenue. Fulfillment is entirely managed through Amazon FBA across the U.S. and Canada, creating a lean, scalable operation with minimal overhead. The business boasts an average order value of $80–$90 and performs especially well in Q4, with November and December accounting for roughly 30% of annual sales. Since its acquisition in 2021, the business has been strategically streamlined through an external agency that handles all aspects of Amazon operations—including listing optimization, customer service, and PPC advertising. This hands-off operational structure enables an effortless transition for a new owner. Internally, the seller's role is limited to inventory planning and coordination with the agency. Despite recent declines due to limited resource allocation, the business remains fundamentally sound and positioned for growth. With only ten active SKUs, a tightly focused product line, and exclusive manufacturing relationships in place, the brand is well-equipped for expansion— especially for a buyer with passion for wellness or ecommerce brand building. The business is fully trademarked in the U.S., making it a protected and reputable platform ready for scale.

Key Highlights

• Niche Leader in Aerial Yoga – Specializes in high-quality silks and hammocks with strong brand recognition among wellness-focused consumers.

• 90%+ Revenue from Hero SKUs – Lean, focused product line with bestsellers driving consistent and predictable sales.

• Fully FBA Fulfilled – Zero warehouse or in-house fulfillment required, enabling a low-overhead, scalable operation.

• Agency-Managed Operations – All Amazon tasks, including PPC, listings, and customer service, are outsourced - making it turnkey and highly transferable.

• Strong Q4 Seasonality – Peak performance during holiday months with 30% of annual revenue generated in November and December alone.

• Growth Ready – Opportunities to scale through new SKUs, expanded marketing, and diversification beyond Amazon.