Overview
The business has grown into a global subscription-based fitness analytics platform with a loyal and diversified user base. Delivered through user friendly designed iOS and Android apps, it has been downloaded over 9 million times and has attracted 1.5 million+ registered users worldwide.The business runs lean, with minimal owner involvement, and benefits from strong recurring revenues, automated systems, and a proven monetization model that blends subscription upgrades with in-app advertising. This is a fully remote-operable, turn-key SaaS acquisition positioned in the growing digital health and fitness space.

Key Metrics
App Age: 9+ years
Lifetime Revenue: €2.6M+
Active Subscriptions: 28,000
Monthly Active Users (MAU): 188,000
Owner Involvement: Minimal, with automated processes
User Demographics: Global user base; 46% of users from China
Revenue Multiple: 2.15x TTM revenue

Product & Business Model
The business gives users powerful activity tracking and analytics through an intuitive mobile experience. Users enjoy a robust free tier with the option to unlock advanced subscription packages for deeper insights, personalization, and premium features such as:
Enhanced weight management & analytics tools
Ad-free experience
Advanced GPS activity tracking
Exclusive performance insights
With 15% of active users converting to paid subscriptions, the business delivers an attractive blend of scale and monetization efficiency, comparable to category leaders — but at a more accessible acquisition price point.

Customer Base
Registered Users: 1,500,000+
App Downloads: 9,000,000+
Major Markets: China, Thailand, Vietnam, Poland, Brazil, USA
Engagement: Avg. session time 13 min 31 sec
Monthly Activity: 188,000 users log 264,000+ activities covering 1.3M+ km
App benefits from high user stickiness and an active global community that has consistently fueled organic growth.

Revenue Streams
Subscriptions:
28,000 active subscriptions
~€56,000 Monthly Recurring Revenue (MRR) / €672,000 Annual Recurring Revenue (ARR)
Premium packages drive the majority of topline revenue
Advertising:
€1,000–2,000/month from a large base of non-paying users
Strong upside through deeper programmatic or affiliate integrations


Financial Performance
YoY Revenue Growth: 28.01%
YoY Profit Growth: 20.95%
12-Month Revenue Projection: €1,159,654.20
12-Month Profit Projection: €250,230.36
Projected Revenue Multiple: 1.68x
Projected Profit Multiple: 7.79x

Operations
Location: Austria (fully remote capable)
Structure: Owner, 1 lead developer (continuing with new ownership), plus flexible freelancers
Owner Involvement: Minimal — focused on oversight, ads, and accounting
The existing team and processes make this a plug-and-play acquisition, ideal for strategic buyers or growth operators.

Marketing
Initial growth was organic, followed by paid advertising (Facebook, Google, Apple). Two agencies were previously engaged but are no longer active. No affiliate or influencer campaigns have been run. Most recent marketing spend has focused on Apple and Google search ads.

Technology
Platforms: Native iOS (Swift) and Android (Kotlin) apps
Hosting: €600/month for servers, €300/month for licenses
Main Expenses: App store commissions, lead developer salary, advertising, server and software costs, owner compensation, business loans

Human Resources
Owner/CEO: 30-40 hours per week (operations, support, management, accounting, ads)
Lead Developer: 40 hours per week (development, support)
Freelancers: As needed (marketing, accounting, etc.)

Transition & Post-Sale Support
Current owner/CEO available for 6 months post-sale to train the new owner, with potential for longer engagement by agreement.

Valuation & Deal Structure
Asking Price: €1,950,000 (2.15x TTM revenue)
Deal Structure: Asset sale preferred to avoid transfer of any existing liabilities