Founded in 2017 after the founder identified a gap in the market as a new mother, this brand designs and sells nursing, pumping, and postpartum activewear with patented functional features that have no direct equivalent at their price point. Built without outside capital, the company has grown revenue every year since launch, accumulating over $7M in cumulative sales across its own website, Amazon, a major national morning television shopping program, and two national retail partners. TTM gross revenue is $1,539,000, with TTM SDE of $196,000 and gross margins consistently in the 71%–75% range.

The acquisition opportunity is anchored by a transferable media relationship with a major national morning television program, where the brand holds producer top-pick status and has appeared six times. Four appearances are already confirmed for the current year, each generating $130,000 to $200,000 in revenue at approximately 30% net. That relationship, along with the public relations contact behind it, transfers explicitly to a new owner. The brand also carries nine years of earned media equity, including coverage in Forbes, Women's Health, and Shape, and has been worn by multiple A-list celebrities.

Fulfillment runs through a 3PL, and a lean contractor team covering email, social media, customer service, advertising, and web development is willing to stay under new ownership. Meta ROAS has improved from approximately 2x to 3x following a shift to a profitability-first posture, and ready-to-execute product initiatives are in place to expand the customer base and reduce return rates.


Key Benefits:

Transferable GMA Relationship: Four appearances are already confirmed for the current year at $130,000 to $200,000 each and approximately 30% net. The relationship, public relations contact, and producer top-pick status transfer to a buyer.

Trademarks and Functional Moat: Two hero products carry registered trademarks with no direct functional equivalent at their price point.

Over $7M Built Without Outside Capital: Over $7M in cumulative revenue was generated while entirely bootstrapped. A capital-equipped buyer steps into proven product-market fit with room to accelerate.

71%–75% Gross Margins Across Channels: Margins have held in the 71%–75% range across TTM and prior years, leaving meaningful room for ad spend and product development.

Celebrity-Endorsed, 9-Year History: Worn by Chrissy Teigen, Eva Longoria, and Hilary Swank, and featured in Forbes, Women's Health, and Shape, the nine years of brand credibility transfer in full.

Fully Outsourced Operations: Fulfillment runs through a 3PL, and a lean contractor team covers email, social, customer service, Amazon ads, and web development. All are willing to stay under new ownership.

Ready-to-Execute Product Pipeline: Busty sizing and a new stretch-fabric bra variant are development-ready, designed to expand the customer base and reduce the brand's return rate.