Launched in 2017, this DTC brand specializes in elastic Apple Watch bands and has generated over $8 million in revenue since launch.

The business operates through Shopify (80%) and Amazon (20%), with trailing-12-month (TTM) revenue of $983. Email and SMS marketing represent 47% of total revenue, supported by more than 93K engaged profiles in Klaviyo (in a total database of 301K).

The brand maintains strong year-round sales across nearly 100 SKUs, with November through February showing the highest performance. Amazon has 50% year-over-year revenue growth and is positioned as one of the few US-based, third-party Apple Watch band manufacturers on the platform.

In January 2026, the company will launch pin-style watch bands compatible with Garmin, Samsung, Rolex, and traditional watches, effectively doubling the total addressable market from 30 million Apple Watch users to 75–80 million smartwatch users in the US.

European expansion is scheduled for Q1 2026, with distribution infrastructure already established. Additional revenue opportunities exist through introducing more collections (i.e., product designs) at a higher frequency, retail partnerships, and complementary accessories, including prototyped elastic-strap caps that are ready for production with a single purchase order.

A custom-built inventory forecasting model streamlines purchasing decisions, while performance marketing drives the majority of traffic through Meta, Google, and Amazon advertising channels managed by specialized freelancers and agencies.

This ecommerce business operates with minimal overhead, requiring approximately 20 hours per week between the two founders, with most systems automated through a Texas-based 3PL. There is a small team of three contractors managing customer service, sales tax compliance, and web development.

This business is location-independent and can be run from anywhere.


Key Benefits:

Established Brand: The business has over $8M in lifetime revenue and has been featured in Forbes, New York Times, Yahoo Life, and Apple-focused publications, such as MacRumors and iMore.

High-Margin, Automated Operations: With agencies and three contractors in place, the owners work fewer than 20 hours per week.

Immediate Market Expansion: Non-Apple Watch bands launched in January 2026 (doubling the market size to 75M watch users), with Q1 2026 European distribution with infrastructure already in place.

Strong Retention Marketing Foundation: More than 93K engaged email subscribers generate 22.5% of revenue, with SMS contributing 25.2% of revenue, a 52.3% TTM email open rate, and an established collector customer base that purchases multiple bands per year.

Amazon Growth Momentum: With a 50% year-over-year revenue increase and 3.11 ROAS on advertising, it is positioned as a premium US-based option.