Business Location: Currently operating from Vienna, Austria but can be managed remotely
Business Valuation: €1,950,000 EUR
Business Model: Freemium SaaS
Industry: Fitness Tracking and Analytics
Percentage Being Sold: 100%
Sales (TTM): €855,664.00
Net Profit (TTM SDE): €201,326.00
Business Multiple (TTM Revenue): 2.28x
Business Multiple (TTM EBITDA): 9.69x
YoY Revenue Growth Rate: 6.30%
YoY Profit Growth Rate: 10.69%
Social Media Followers: 51,000+
Paying Clients (TTM): 28,000+
Traffic (TTM): 3.2M+ Active Users | 219M+ Views
App Downloads: 9,000,000+
App Rating: 4.8 on 85K+ reviews on Google Play and Apple Store
Tag Line: 9+ Y/O Fitness Tracking and Analytics App

Overview
The business has grown into a global subscription-based fitness analytics platform with a loyal and diversified user base. Delivered through user friendly designed iOS and Android apps, it has been downloaded over 9 million times and has attracted 1.5 million+ registered users worldwide.The business runs lean, with minimal owner involvement, and benefits from strong recurring revenues, automated systems, and a proven monetization model that blends subscription upgrades with in-app advertising. This is a fully remote-operable, turn-key SaaS acquisition positioned in the growing digital health and fitness space.

Key Metrics
App Age: 9+ years
Lifetime Revenue: €3.5M+
Active Subscriptions: 28,000
Monthly Active Users (MAU): 188,000
Owner Involvement: Minimal, with automated processes
User Demographics: Global user base; 46% of users from China
Revenue Multiple: 2.28x TTM revenue

Product & Business Model
The business gives users powerful activity tracking and analytics through an intuitive mobile experience. Users enjoy a robust free tier with the option to unlock advanced subscription packages for deeper insights, personalization, and premium features such as:
Enhanced weight management & analytics tools
Ad-free experience
Advanced GPS activity tracking
Exclusive performance insights
With 15% of active users converting to paid subscriptions, the business delivers an attractive blend of scale and monetization efficiency, comparable to category leaders — but at a more accessible acquisition price point.

Customer Base
Registered Users: 1,500,000+
App Downloads: 9,000,000+
Major Markets: China, Thailand, Vietnam, Poland, Brazil, USA
Engagement: Avg. session time 13 min 31 sec
Monthly Activity: 188,000 users log 264,000+ activities covering 1.3M+ km
App benefits from high user stickiness and an active global community that has consistently fueled organic growth.

Revenue Streams
Subscriptions:
28,000 active subscriptions
~€56,000 Monthly Recurring Revenue (MRR) / €672,000 Annual Recurring Revenue (ARR)
Premium packages drive the majority of topline revenue
Advertising:
€1,000–2,000/month from a large base of non-paying users
Strong upside through deeper programmatic or affiliate integrations

Financial Performance
YoY Revenue Growth Rate: 2.28%
YoY Profit Growth Rate: 9.69%
12-Month Revenue Projection: €909,542.61
12-Month Profit Projection: €222,848.65
Projected Revenue Multiple: 2.14x
Projected Profit Multiple: 8.75x