9-Year-Old Shopify Beauty Brand | Over $7.4M Lifetime Revenue
Business Description
1.97x Multiple | Clear Expansion Opportunities
Founded in 2017, this premium European beauty brand has established a loyal customer base with strong repeat order rates and subscription revenue. The business operates entirely remotely and can be managed from anywhere in the world with just 10 hours per week of owner involvement.
Although the business is currently stable, revenue has declined over the past few years, as the current owners reduced marketing investment to focus on other ventures. However, the business maintains a 2.4x return on ad spend (ROAS), 75% gross profit margins, and a 4.7 customer satisfaction rating. This creates a clear opportunity for a new owner to restore European sales volume to historical levels while simultaneously pursuing untapped US market potential. The brand is trademarked under the founder's name and image, and she has agreed to remain available for ad creatives and product development after the sale to ensure brand continuity. Additionally, all existing contractors will continue under new ownership.
The US expansion opportunity is especially compelling, as some of the brand’s premium products have never been marketed to the enormous US market. With US 3PL warehouses already in place and proven ad creatives, a new owner can immediately launch in the US market to expand sales.
This business offers an immediate growth opportunity through restored marketing investment and US expansion. This may be an excellent acquisition for a growth-minded buyer seeking high ROI potential.
Key Benefits:
Exceptional Customer Loyalty: A repeat-customer rate of 53% with 15% subscription revenue demonstrates strong product satisfaction and predictable recurring income.
Strong Gross Profit Margins: Gross margins of 75% reflect premium positioning and efficient operations, delivering strong profitability on every sale.
Substantial Media Validation: The business has been featured in numerous high-profile publications and media sources.
Highly Engaged Audience: The 148,000 email subscribers (40,000 active) generate approximately 40% of revenue, and the 5,000-member Facebook community provides direct product development feedback.
Ready-to-Activate US Market: The business is poised for US expansion.
Established Supplier Relationships: Proven suppliers provide reliable quality, favorable terms, and 3-week lead times.
Brand Continuity Secured: The trademarked brand transfers with the sale, and the current owner will remain available for ad creatives and product development for the new owner.
Low Workload: The business only requires 10 hours per week of owner involvement, while fully remote operations enable management from anywhere in the world.
Although the business is currently stable, revenue has declined over the past few years, as the current owners reduced marketing investment to focus on other ventures. However, the business maintains a 2.4x return on ad spend (ROAS), 75% gross profit margins, and a 4.7 customer satisfaction rating. This creates a clear opportunity for a new owner to restore European sales volume to historical levels while simultaneously pursuing untapped US market potential. The brand is trademarked under the founder's name and image, and she has agreed to remain available for ad creatives and product development after the sale to ensure brand continuity. Additionally, all existing contractors will continue under new ownership.
The US expansion opportunity is especially compelling, as some of the brand’s premium products have never been marketed to the enormous US market. With US 3PL warehouses already in place and proven ad creatives, a new owner can immediately launch in the US market to expand sales.
This business offers an immediate growth opportunity through restored marketing investment and US expansion. This may be an excellent acquisition for a growth-minded buyer seeking high ROI potential.
Key Benefits:
Exceptional Customer Loyalty: A repeat-customer rate of 53% with 15% subscription revenue demonstrates strong product satisfaction and predictable recurring income.
Strong Gross Profit Margins: Gross margins of 75% reflect premium positioning and efficient operations, delivering strong profitability on every sale.
Substantial Media Validation: The business has been featured in numerous high-profile publications and media sources.
Highly Engaged Audience: The 148,000 email subscribers (40,000 active) generate approximately 40% of revenue, and the 5,000-member Facebook community provides direct product development feedback.
Ready-to-Activate US Market: The business is poised for US expansion.
Established Supplier Relationships: Proven suppliers provide reliable quality, favorable terms, and 3-week lead times.
Brand Continuity Secured: The trademarked brand transfers with the sale, and the current owner will remain available for ad creatives and product development for the new owner.
Low Workload: The business only requires 10 hours per week of owner involvement, while fully remote operations enable management from anywhere in the world.
About the Business
- Years in Operation
- 9
- Employees
- 5 Contractors
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Market Outlook / Competition
- The business is in an industry with a low barrier to entry and has multiple competitors, though their competitors are primarily located in and focused on the US rather than the EU.
- Opportunities for Growth
- Growth opportunities include ramping up ad spend, expanding to bigger European countries, expanding to the US and Chinese markets, and expanding the product catalog.
About the Sale
- Seller Motivation
- The sellers want a new challenge and founded other projects.
- Transition Support
- One owner is willing to stay on as a consultant, dealing with tech, staff, supplier, marketing, etc. transition for a time period of 6 months; and the other is willing to stay on as long as the new owner wishes, especially for ad creatives and product
development.
Listing Info
- ID
- 2473245
- Listing Views
Listing ID: 2473245 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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