A 12-year operating fitness business and building in downtown Sarasota
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Located at 423 N. Lemon Avenue in Sarasota's Rosemary District, this offering combines a purpose-built commercial fitness facility with a 12-year operating CrossFit affiliate — two assets available together for the first time. The Property consists of two existing structures totaling approximately 4,276 square feet on an 11,300 square foot lot, zoned Downtown Edge (DTE) — one of the most flexible commercial designations in the City of Sarasota, supporting fitness, retail, medical, office, live-work, and mixed-use applications. The primary structure is a 3,470 square foot purpose-adapted training facility built out in 2022 with approximately $587,000 in total construction and equipment investment. The build-out included a full HVAC system replacement, new plumbing and showers, electrical service upgrade, drywall and finishes, overhead doors, and a custom front desk and reception area — all executed by licensed Sarasota contractor Gerdes Construction, Inc. The training floor is equipped with two 24-foot six-station competition rigs, 12 Concept 2 rowers, two Concept 2 SkiErgs, 12 Assault AirBikes, twenty Rogue barbells, a full complement of bumper plates, three GHDs, kettlebells, dumbbells, soft plyo boxes, flat benches, and climbing ropes — all purchased new in 2022. An 806 square foot accessory structure sits adjacent to the primary building, currently used for storage and outdoor training, with preliminary architectural concepts in hand for renovation into a dedicated yoga, physical therapy, or personal training studio at an estimated cost of $75,000. Conceptual plans have also been prepared for a 1,045 square foot steel addition to the primary structure, estimated at $300,000, which would expand the training floor, add consultation and programming rooms, and increase total facility capacity to support between 180 and 220 members. The Property is appraised at $1,950,000 and is sold as an asset purchase from the building owner, concurrent with and conditioned upon the acquisition of the operating business.
Seaward CrossFit has operated continuously in Sarasota since 2014, making it one of the longest-running CrossFit affiliates in the region. The business holds both an active CrossFit affiliate license and an official HYROX affiliate designation — the only HYROX affiliate in the immediate Rosemary District corridor. With 100 recurring monthly members and trailing twelve-month revenue of approximately $200,000, the business generates consistent, contractual membership income with 87 percent of revenue derived from recurring monthly memberships processed automatically through the StreamFit management platform. A full-time management team has been in place and co-managing the gym since 2020 with CrossFit Level 2 certifications and deep institutional knowledge of the membership base and operations. The coaching staff of eight includes certified trainers with years of tenure at the facility. Programming encompasses CrossFit group classes running seven days a week, HYROX-specific training, in-house nutrition coaching, longevity programming designed for healthy aging and bone density, and on-site physical therapy services — creating a genuine one-stop fitness and wellness destination that serves members across a wide range of ages, goals, and ability levels. The business is offered as a 100 percent membership interest sale on a zero-cash, zero-debt basis, with all systems, licenses, member contracts, brand assets, and equipment transferring to the buyer at close. The founding owner is seeking a full exit, and the management team is in place to ensure full operational continuity through and beyond the transition. A full Confidential Information Memorandum including six years of financial statements, payroll records, membership data, architectural drawings, and capital investment schedules is available to qualified buyers upon execution of a mutual non-disclosure agreement.
Seaward CrossFit has operated continuously in Sarasota since 2014, making it one of the longest-running CrossFit affiliates in the region. The business holds both an active CrossFit affiliate license and an official HYROX affiliate designation — the only HYROX affiliate in the immediate Rosemary District corridor. With 100 recurring monthly members and trailing twelve-month revenue of approximately $200,000, the business generates consistent, contractual membership income with 87 percent of revenue derived from recurring monthly memberships processed automatically through the StreamFit management platform. A full-time management team has been in place and co-managing the gym since 2020 with CrossFit Level 2 certifications and deep institutional knowledge of the membership base and operations. The coaching staff of eight includes certified trainers with years of tenure at the facility. Programming encompasses CrossFit group classes running seven days a week, HYROX-specific training, in-house nutrition coaching, longevity programming designed for healthy aging and bone density, and on-site physical therapy services — creating a genuine one-stop fitness and wellness destination that serves members across a wide range of ages, goals, and ability levels. The business is offered as a 100 percent membership interest sale on a zero-cash, zero-debt basis, with all systems, licenses, member contracts, brand assets, and equipment transferring to the buyer at close. The founding owner is seeking a full exit, and the management team is in place to ensure full operational continuity through and beyond the transition. A full Confidential Information Memorandum including six years of financial statements, payroll records, membership data, architectural drawings, and capital investment schedules is available to qualified buyers upon execution of a mutual non-disclosure agreement.
About the Business
- Years in Operation
- 12
- Employees
- 8 Contractors
- Facilities & Assets
- Seaward CrossFit operates from a purpose-built 3,470 SF training facility at 423 N. Lemon Avenue in Sarasota's Rosemary District, with an 806 SF accessory structure on an 11,300 SF lot zoned Downtown Edge (DTE). The training floor is equipped with two 24-foot competition rigs, 12 Concept 2 rowers, two SkiErgs, 12 Assault AirBikes, 20 Rogue barbells, full bumper plates, GHDs, kettlebells, and climbing ropes — all purchased new in 2021–2022. Current programming includes CrossFit group classes, HYROX training, nutrition coaching, longevity programming, and on-site physical therapy services. The accessory building is primed for conversion into a yoga, PT, or personal training studio, with preliminary architectural plans already in hand (est. $75K). A proposed ±1,045 SF steel addition (est. $300K) would expand training capacity and support meaningful membership growth. A buyer who acquires the real estate alongside the business controls the full development potential of this site.
- Website
- https://seawardcrossfit.com
- Market Outlook / Competition
- Sarasota is one of Florida's fastest-growing and wealthiest small metros — ranked the #1 retirement destination in the US, with a median age of 47, median household income exceeding $95,000, and an MSA growing at 1.8% annually. This demographic profile drives sustained demand for premium fitness and wellness services, with minimal price sensitivity among its core consumers. Seaward CrossFit operates in Sarasota's Rosemary District with no direct CrossFit competitor at comparable scale in the immediate corridor, and is the only official HYROX affiliate in the area. The broader Sarasota fitness market includes national chains and boutique studios, but none offer Seaward's combination of CrossFit programming, HYROX training, nutrition coaching, longevity programming, and on-site physical therapy under one roof. This integrated model, paired with 12 years of brand equity and an embedded member community, creates a durable competitive position that a new entrant cannot replicate quickly.
- Opportunities for Growth
- Seaward's most immediate growth opportunity is membership — the facility comfortably supports 130–150 members at current square footage, representing $35,000+ in additional annual recurring revenue with minimal incremental cost. A physician referral program for bone density training, currently in active discussions with a local medical practice, could add $60,000+ annually at just ten participants. Expanding on-site physical therapy from one day to three or five days per week would deepen member retention and generate meaningful additional revenue. The existing 806 SF accessory building can be converted into a yoga or PT studio for approximately $75,000, producing an estimated $3,000–$6,000 per month in additional income. A proposed steel addition of 1,045 SF would support 180–220 members and expand available programming tracks. Corporate wellness packages targeting Sarasota's growing professional base and HYROX event hosting represent further untapped revenue channels.
Real Estate
- Owned or Leased
- Owned
- Included in asking price
- Building Sq. Ft.
- 4,276
About the Sale
- Seller Motivation
- Relocating
- Transition Support
- Seaward CrossFit offers a coaching-led fitness experience built on five pillars: CrossFit group training, HYROX competition programming, nutrition coaching, longevity programming, and on-site physical therapy — all under one roof in Sarasota's Rosemary District. Every class is actively coached by CrossFit Level 2 certified trainers and fully scaled to any fitness level, running seven days a week. As an official HYROX affiliate, Seaward prepares athletes for one of the world's fastest-growing competitive fitness formats. In-house nutrition coaching provides personalized macro tracking, meal planning, and ongoing accountability tailored to each member's goals. Longevity programming serves members of all ages with high-intensity strength protocols proven to support bone density, muscle retention, and healthy aging. On-site physical therapy rounds out a genuine one-stop wellness destination — allowing members to train, recover, learn and compete without leaving the Seaward community.
Listing Info
- ID
- 2512319
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Listing ID: 2512319 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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