Acquire a Web-Based Leading Motorcycle Paint Manufacturer
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VMR Paints is solely an online store and niche manufacturer specializing in authentic, OEM-accurate motorcycle paint colors for vintage and modern motorcycles, shipping to all lower 48 states and Canada. Founded in 2013 and based in Billings, Montana, this turnkey business has built a sterling reputation as the preeminent supplier of original paint colors across the U.S. vintage motorcycle community.
BUSINESS OVERVIEW
VMR serves a highly specialized market, offering an unmatched selection of original Honda, Yamaha, and Harley-Davidson colors. The company is particularly renowned for pre-1980 Honda paint colors, producing many original formulations unavailable elsewhere. For Harley-Davidson enthusiasts, VMR provides both vintage and modern production colors through the most recent releases.
FINANCIAL PERFORMANCE
The business generates $168,021 in annual revenue with strong cash flow of $61,500 (37% margin), demonstrating excellent profitability in this niche market. Assets include $19,000 in fixtures and equipment plus $20,000 in inventory (included in asking price).
COMPETITIVE ADVANTAGES
• Proprietary paint formulations for hard-to-find vintage colors
• Established reputation among restorers, collectors, and professional shops nationwide
• Defensible niche with high barriers to entry
• Premium quality materials and superior accuracy
• Loyal customer base built through word-of-mouth referrals
GROWTH OPPORTUNITIES
Significant expansion potential exists through:
• Adding vintage Suzuki and Kawasaki paint lines
• Expanding ancillary products (polishes, cleaners, supplies)
• Implementing comprehensive marketing strategy beyond current modest Google Ads spend
• Staying current with new Harley-Davidson color releases
The business is fully relocatable and operates with minimal marketing investment, indicating substantial upside potential. Primary growth has been organic through reputation and referrals.
SUPPORT & FINANCING
Owner provides 30 days of comprehensive training via phone, video, and email, with onsite support available for Yellowstone County buyers. Seller financing available for up to $25,000 at 6% interest over 5 years.
This represents an exceptional opportunity to acquire a respected brand in a specialized market with strong margins, loyal customers, and significant growth potential.
BUSINESS OVERVIEW
VMR serves a highly specialized market, offering an unmatched selection of original Honda, Yamaha, and Harley-Davidson colors. The company is particularly renowned for pre-1980 Honda paint colors, producing many original formulations unavailable elsewhere. For Harley-Davidson enthusiasts, VMR provides both vintage and modern production colors through the most recent releases.
FINANCIAL PERFORMANCE
The business generates $168,021 in annual revenue with strong cash flow of $61,500 (37% margin), demonstrating excellent profitability in this niche market. Assets include $19,000 in fixtures and equipment plus $20,000 in inventory (included in asking price).
COMPETITIVE ADVANTAGES
• Proprietary paint formulations for hard-to-find vintage colors
• Established reputation among restorers, collectors, and professional shops nationwide
• Defensible niche with high barriers to entry
• Premium quality materials and superior accuracy
• Loyal customer base built through word-of-mouth referrals
GROWTH OPPORTUNITIES
Significant expansion potential exists through:
• Adding vintage Suzuki and Kawasaki paint lines
• Expanding ancillary products (polishes, cleaners, supplies)
• Implementing comprehensive marketing strategy beyond current modest Google Ads spend
• Staying current with new Harley-Davidson color releases
The business is fully relocatable and operates with minimal marketing investment, indicating substantial upside potential. Primary growth has been organic through reputation and referrals.
SUPPORT & FINANCING
Owner provides 30 days of comprehensive training via phone, video, and email, with onsite support available for Yellowstone County buyers. Seller financing available for up to $25,000 at 6% interest over 5 years.
This represents an exceptional opportunity to acquire a respected brand in a specialized market with strong margins, loyal customers, and significant growth potential.
About the Business
- Years in Operation
- 12
- Employees
- 1 (1 Part-time)
Owner operated with owner working approximately 15 hour per week. - Currently Relocatable
- Yes
- Facilities & Assets
- Business is located in 24'x50' (1200 sq. ft.) commercial shop in Yellowstone county. New owner could easily relocate business to a 700 sq. ft. home based shop with the proper set up. Shop space with ventilation and heat is recommended. Also recommended new owner check with city ordinances if relocating within city limits due to paint being hazmat. Primary equipment includes two work tables, two paint mixing racks, paint shaker & air compressor and several storage racks for supplies. Computer with internet is required being a web-based business.
- Website
- https://vmrpaints.com
- Market Outlook / Competition
- VMR Paints is web-based, selling original vintage Honda, Yamaha, and Harley-Davidson motorcycle paints to the lower 48 states and Canada. For classic Hondas (pre-1980)—like the CB and CL models, and the very popular CT70 and other '70s mini trails—VMR is the preeminent and sole supplier of many original colors, with a reputation extending across the USA Honda collector communities. Our Honda and Yamaha formulas, and many of the vintage Harley ones, are proprietary to VMR Paints. The modern Harley paint formulas require paint manufacturer authorization.
- Opportunities for Growth
- Our primary source of growth is by word of mouth. Besides a modest Google Ads budget, VMR has not done any marketing to grow the business. Adding more original colors, and other vintage motorcycle brands like Suzuki or Kawasaki, as well as keeping updated on recent Harley Davidson color formula releases, are excellent opportunities. A well executed marketing plan supported by new color offerings would bring the business to new heights. Adding ancillary paint products, like polishes, cleaner, adhesion promoter and taping supplies are also opportunities.
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 1,200
- Rent
- $701.00 per month
About the Sale
- Seller Motivation
- Owner would like to focus on other opportunities.
- Transition Support
- Owner will provide 30 days of training and support via phone, video and email. Onsite training and support is available if buyer is located within Yellowstone County.
- Financing Options
- Seller will finance $25,000 for 6% interest, 5-yr term, at $153,750 sales price.
Listing Info
- ID
- 2351387
- Listing Views
Listing ID: 2351387 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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