Ad Agency with Niche Competitive Edge

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Asking Price:
$708,700

Gross Revenue:
$599,875
Cash Flow:
$248,811
(Seller's Discretionary Earnings)

EBITDA:
 Not Disclosed
Inventory:
 Not Disclosed

FF&E:
 Not Disclosed
included in asking price

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Business Description

This creative agency in Eastern Kansas has been growing in a niche market over the past 15+ years. Having branded hundreds of small businesses and created logos, the agency primarily focuses on the policy, advocacy and financial sectors. Due to its specialized nature, this would be a great strategic add-on for a marketing or publishing business wanting an arm in policy advertising.

The team includes an Agency Principal, an Account Coordinator and several contracted creatives. Most client meetings and interfacing are handled by the Agency Principal and Account Coordinator, with the seller focusing on business development.

While each year brings new clients, there is a steady revenue stream from clients paying for on-going creative needs. Outfitted with a strong name and industry recognition, a strategic buyer could step in and work toward getting more regional and national work. With a great team in place, the agency should profit a buyer in the first year after debt payments.

Business Information
Years in Business: 15+
Location and Service Area: Eastern Kansas
Type of Clients: Recurring clients with on-going creative needs for small businesses, the financial sector and a niche in the political arena
Creative Agency Services: Providing advertising, branding and strategy
Lease: 1,500 sq. ft. for offices, conference rooms and work rooms
Reason for Selling: New business opportunities
Employees: 1 FT Agency Principal, 1 PT Account Coordinator, and 10 - 15 contracted employees for creative work
Seller Training Period: 90 days
Growth Opportunities: More regional & national work in legislation and politics
Current Owner’s Responsibilities: Employee direction, A/R, A/P, company blogs. Most client meetings are handled by the Agency Principal and Account Coordinator.
Profit Margin: 41%

Purchase Price: $708,700
10% Buyer Down Payment: $70,870
10% Seller Financing: $70,870
80% Bank Loan: $566,960

After debt payments, a 10% down payment profits $133,567 in the first year.

About the Business

Year Established:
2000
Real Estate:
Leased
Building Sq. Ft.:
1,500
Facilities:
1,500 sq. ft. for offices, conference rooms and work rooms
Growth & Expansion:
More regional and national work in legislation and politics
Contact the Seller

About the Sale

Reason For Selling:
New business opportunities
Training/Support:
90 days
Seller Financing:
10% Buyer Down Payment: $70,870

Listing Info

ID:
1425619
Ad Detail Views:
245

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  b. Summary - ADV011.docx (34 KB)
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