Affluent Boomer Finance-Insurance Dominant Digital Media Platform
Business Description
Turnkey Lead Gen Platform for Financial Planning & Insurance Services
High-Authority Digital Media Platform | 200K+ Users | Affluent Boomer Finance & Insurance Market
An exclusive opportunity to acquire or invest in a high-authority digital media platform serving one of the most affluent demographics in the U.S. Baby Boomers. This audience controls 70% of U.S. disposable income, oversees 53% of total wealth, and is actively searching for guidance on retirement planning, investments, Medicare, estate management, and wealth transfer.
The platform currently attracts ~17,000 monthly active users and 29,000 pageviews, trending upward at +24% month-over-month in users and +13% in pageviews. On this trajectory, annualized projections point to 205,000+ users and 259,000+ pageviews, delivering a verified, monetizable audience that financial services firms can leverage for immediate business growth.
At $1.5M, this acquisition equates to just $7.32 per verified user, securing not only a growing, engaged audience but also the full content engine that keeps them returning. For financial planners or firms in wealth management, or insurance services, this is a rare chance to own a direct channel into the most profitable client base in the country.
Why It Matters for Finance/Insurance
- Baby Boomers are entering or in retirement, prime years for financial planning, wealth preservation, and estate planning.
- They are the primary market for Medicare, long-term care, annuities, and life insurance.
- They are seeking trustworthy advice on investments, tax strategies, and maximizing Social Security.
- This platform delivers direct access to that audience at a fraction of the cost of traditional lead acquisition.
- Typical CAC in these industries runs $50–$100+ per lead (often higher in insurance) this platform delivers engaged users at $7.32 each.
Performance & Assets
- Verified growth: 17K monthly users / 29K monthly pageviews; projected 205K+ annual users.
- SEO powerhouse: 817K Google search sessions last year, with 70+ Top 3 rankings and 117+ Top 10 rankings across highly targeted finance and retirement keywords.
- Premium engagement: 3m 26s average session duration, well above digital media benchmarks.
- Efficient CAC: $7.32 per verified user, compared to $50–$100+ CAC typical in financial services.
- Massive content library: 160,000+ podcasts, 14,000+ articles, 181,000 indexed pages.
- Proprietary publishing technology and AI-powered SEO tools.
- Mobile app (iOS & Android) launching in 2025 to expand reach.
Growth Opportunities
- Premium sponsorships for financial planners, RIAs, insurance providers, retirement services and Medicare brokers.
- White-label educational content for lead nurturing.
- Affiliate revenue from financial products and services.
- Webinars, retirement planning guides, and digital courses.
An exclusive opportunity to acquire or invest in a high-authority digital media platform serving one of the most affluent demographics in the U.S. Baby Boomers. This audience controls 70% of U.S. disposable income, oversees 53% of total wealth, and is actively searching for guidance on retirement planning, investments, Medicare, estate management, and wealth transfer.
The platform currently attracts ~17,000 monthly active users and 29,000 pageviews, trending upward at +24% month-over-month in users and +13% in pageviews. On this trajectory, annualized projections point to 205,000+ users and 259,000+ pageviews, delivering a verified, monetizable audience that financial services firms can leverage for immediate business growth.
At $1.5M, this acquisition equates to just $7.32 per verified user, securing not only a growing, engaged audience but also the full content engine that keeps them returning. For financial planners or firms in wealth management, or insurance services, this is a rare chance to own a direct channel into the most profitable client base in the country.
Why It Matters for Finance/Insurance
- Baby Boomers are entering or in retirement, prime years for financial planning, wealth preservation, and estate planning.
- They are the primary market for Medicare, long-term care, annuities, and life insurance.
- They are seeking trustworthy advice on investments, tax strategies, and maximizing Social Security.
- This platform delivers direct access to that audience at a fraction of the cost of traditional lead acquisition.
- Typical CAC in these industries runs $50–$100+ per lead (often higher in insurance) this platform delivers engaged users at $7.32 each.
Performance & Assets
- Verified growth: 17K monthly users / 29K monthly pageviews; projected 205K+ annual users.
- SEO powerhouse: 817K Google search sessions last year, with 70+ Top 3 rankings and 117+ Top 10 rankings across highly targeted finance and retirement keywords.
- Premium engagement: 3m 26s average session duration, well above digital media benchmarks.
- Efficient CAC: $7.32 per verified user, compared to $50–$100+ CAC typical in financial services.
- Massive content library: 160,000+ podcasts, 14,000+ articles, 181,000 indexed pages.
- Proprietary publishing technology and AI-powered SEO tools.
- Mobile app (iOS & Android) launching in 2025 to expand reach.
Growth Opportunities
- Premium sponsorships for financial planners, RIAs, insurance providers, retirement services and Medicare brokers.
- White-label educational content for lead nurturing.
- Affiliate revenue from financial products and services.
- Webinars, retirement planning guides, and digital courses.
About the Business
- Years in Operation
- 5
- Currently Relocatable
- Yes
- Opportunities for Growth
- Premium sponsorships for financial planners, RIAs, insurance providers, and Medicare brokers.
Educational webinars and retirement planning guides.
Affiliate revenue from insurance and financial products.
Targeted advertising packages for wealth managers, annuities, and estate planners.
About the Sale
- Seller Motivation
- Seeking a strategic partner/acquirer to scale.
- Transition Support
- Founders available for transition.
Listing Info
- ID
- 2417029
- Listing Views
- 20
Listing ID: 2417029 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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